UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist

We are excited to announce that Susan Kingston-Brown, UM's Global President, has been named a founding member of The Media Leader Club.   This exclusive group of industry leaders is dedicated to driving positive change in media and tackling key industry challenges. We have no doubt that Susan’s expertise and vision will make a meaningful impact in steering positive change in our industry. We look forward to seeing the insights and outcomes that emerge from this group and creating even more of an impact for our clients.   Read more in the article here: https://lnkd.in/eEZPpCBs The Media Leader UK UM Worldwide

Congratulations to our US CEO Erin Akselrod - Quintana on being one of Campaign US' 2025 Inspiring Women for "Leading the Charge" in Media! Says EIC Luz Corona of the honorees, “Despite being faced with barriers inside and outside the workplace, the work they have done is what will move this industry forward for the next generation of leaders, along with the notable rising talent who are already leaving their mark.” Bravo to the 2025 class, including our incredible colleagues from across TRAVERSE32, IPG Mediabrands + Interpublic Group (IPG). See the full list of honorees here: bit.ly/3EVz8OO

It's time to take a stand against bland marketing! Anathea Ruys (she, her, hers), CEO of UM Australia, challenges the status quo in her latest article, which was featured in Campaign Asia-Pacific. Read her thought-provoking perspective as she advocates for a shift towards more impactful and differentiated campaigns that truly resonate. Check it out here: https://bit.ly/4hOAUQk. #StandAgainstBland UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

In a piece for WARC, our Global Chief Strategy Officer Dan Chapman breaks down the Brand Patterns marketing theory and "3-Vs" research (Visibility, Vibrancy, and Variability) central to our new Full Color Media approach. When applied to planning, our 3-V model predicts uplifts in consideration, purchase intent and outcomes such as sales, and "unlocks the symbiotic and synergistic nature of Paid, Owned & Earned, to drive brand differentiation and highly effective media in the era of AI." Read more of Dan's analyses and insights in WARC: bit.ly/3Xgm4d3

Be Seen. Be Remembered. 👀 Did you catch our Chief Strategy & Growth Officer, Raj Gupta speaking at JCDecaux Australia's Upfronts, where they discussed the effectiveness of Out-Of-Home to enhance campaign memorability and performance in 2025! If not, check out Mi3Australia summary here: https://lnkd.in/g7AcKT9s

🔮 Predictions for 2025 with The Drum “Brands need to be wary of optimising to the mean. If everyone is using the same AI tools, trained on the same data, the risk is that every campaign looks and sounds the same” Discover this, and more predictions from Kara Osborne Gladwell, UM London CEO and panelists at The Drum event here https://lnkd.in/ef_kTU2t. Huge thanks to Richard Draycott and the team for another insightful discussion.

🎤 Misha Mukherjee, SVP, Group Partner, Portfolio Management at UM Worldwide, is stepping into the spotlight next month, singing for the Boys and Girls Club of LA! Huge thanks to the Future team for sponsoring his performance. Get ready for an unforgettable night of music and giving back at our LA stop for Karaoke for Causes on March 5. 🎶 Learn more: https://lnkd.in/e7zAaWvH Want to join the fun? Email events@givsly.com for more information about ticket packages!

🎤 Stepping up to the mic for #KaraokeForCauses in New York is Marcy Greenberger, Chief Investment Officer at UM Worldwide! A huge thank you to FOX Advertising for sponsoring her performance and supporting the cause. 🙌 Get ready for an unforgettable night of music and impact on March 19! 🎶✨ Learn more about Karaoke for Causes 2025: https://lnkd.in/e7zAaWvH Want to join the fun? Reach out to events@givsly.com to get involved!

When complexity becomes the new currency, only those with a strategic blueprint survive. In an exclusive Campaign Middle East insights article on media predictions for 2025, Joe Nicolas, CEO of UM MENAT, decodes how brands will transform challenges into competitive advantages over the year ahead. From AI-driven precision to gaming's marketing revolution, and synthetic audiences to hyper-personalized interactions, read Joe's full predictions exclusive here: https://lnkd.in/dCrGe3KE #Media #Predictions2025 #MediaAgency #IndustryForecast #UMMENAT #TheYearAheadForMedia UM Worldwide | MCN | Middle East Communications Network