UnboundB2B

WARNING: Building products in silos? You're leaving money on the table. In the latest episode of Real Talk Real Results, Akanksha Manik Talya reveals the game-changing impact of early collaboration between product marketing, product management, and customer success teams.  This cross-functional approach creates alignment that turns every team member into a passionate product ambassador. Here’s what you’ll learn: ✔ How shared horizons between product, marketing, and customer success teams prevent misalignment.  ✔ The impact of trust and a shared language in enhancing cross-functional collaboration.  ✔ Why understanding the full financial view is crucial for a unified product vision.  🎥 Don’t miss this episode for actionable strategies to break silos and achieve higher-level alignment in your product vision. Watch Now: https://shorturl.at/ths8o #ProductLeadership #CrossFunctionalTeams #CustomerValue #InnovationStrategy #B2BLeadership 

Your 2025 sustainability budget is probably destroying shareholder value. Strong words? Yes.  But as a CEO who's been studying the intersection of purpose and profit, I need to be direct. Most B2B companies are approaching sustainability backward.  They're starting with initiatives and trying to force-fit them into their business model. The result?  Wasted resources and damaged trust. Through our research with hundreds of B2B organizations, we've uncovered something fascinating:  ✔ The brands seeing the highest ROI from sustainability aren't the biggest spenders - they're the smartest integrators. Playbook: https://shorturl.at/AGwZq I'm sharing our complete playbook on building genuinely resilient B2B brands, including: ✔ 8 proven initiatives that drive both impact and growth  ✔ The measurement framework we use  ✔ How to align purpose with profit The best part? It works in any economic climate. Want to build a resilient B2B brand with sustainable marketing? Click the link to stay ahead 👆 #EconomicUncertainity #SustainableMarketing #B2BMarketing #B2B

Sustainable marketing without metrics = wasted effort.    You’ve put in the work to align your B2B brand with environmental and social causes.     You’ve communicated your values.     But when it comes to measuring impact, it’s hard to know what’s working.    Playbook: https://shorturl.at/FsoVn   Here’s the reality: Without the right metrics, you’re not just blind; you might even be wasting your efforts.    The key to success lies in understanding how your strategy impacts the bottom line.    We break down the 5 essential metrics that reveal the true value of your sustainable marketing efforts.    You’re already ahead of the curve if you’ve integrated sustainable marketing into your B2B brand’s strategy.    Click the link to learn how you can do just that 👆   #B2BMarketing #EconomicUncertainity #MarketingLeadership #SustainabilityStrategy #BusinessGrowth 

What’s the secret to turning team collaboration into revenue gold? Akanksha Manik Talya explains how product teams, by working closely with marketing and customer success, can identify pivotal moments that truly matter and get ahead of them to drive results.  Key insights: ✔ How to identify high-impact problems that drive revenue and customer satisfaction.  ✔ The role of soft skills, like empathy and active listening, in fostering collaboration.  ✔ Why boundary less leadership helps align cross-functional teams with business goals.  📺 Watch the full episode on YouTube for actionable insights from Akanksha. Watch Now: https://shorturl.at/ths8o #ProductManagement #MarketingStrategy #CustomerSuccess #RevenueGrowth #B2BLeadership 

Buyers are more discerning than ever—unless they're losing to competitors! Marketing by the Slice drops a truth about demand generation in 2025.  While 90% of traditional tactics become obsolete, Michael Phelan reveals the psychological trigger that's gaining power - competitive performance gaps. Through the lens of Target vs. Sephora's personalization race, Michael demonstrates why showing companies they're falling behind best-in-class peers cuts through decision paralysis faster than any other approach. Watch as Michael and Chris Salazar, guided by Emily Dilbeck, unpack:     ✔ Why buyer priorities are shifting (and how to stay ahead)  ✔ The psychology of rapid enterprise decisions  ✔ Creating cohesive, multi-channel messaging that resonates  ✔ Measuring success in the new demand landscape Want to know the proven strategies to build awareness and generate interest? Click here: https://shorturl.at/ANn6D #MarketingbytheSlice #DemandGen #DemandCapture #B2BMarketing #B2B 

How can you as a seller add value to your buyer if the markets are unsteady?    Going into 2025, the U.S. economy remains fairly steady.     Even if inflation has decreased progress can still be erratic and uneven.    But what does that mean for those of us in sales?     What do we focus on?     Adding value to your customers’ buying experience means a lot more in during unstable economic conditions.    ✔️ Offer your help and advice freely and liberally.   You have the chance to provide the necessary tools that assist them in overcoming their obstacles during economic downturns.     ✔️ Provide advice on market changes, cost-cutting strategies, and industry insights.   A study from Edelman found that 81% of customers in B2B environments said they need to trust a brand before making a purchase decision.     When the seas are rough, buyers are more likely to stick with trusted vendors, even if they are not the lowest-priced option.    ✔️ Prove that you are more than just a supplier; you are a reliable partner.   Value-added support builds strong, lasting relationships and shows that your dedication to their achievement extends beyond your personal financial gain.    Do you want to learn more about building a relationship based on trust with your buyer with the help of effective crisis communication?    Click Here: https://shorturl.at/gzay7   #EconomicUncertainity #CMO #CrisisCommunication #B2BMarketing #Sales

What’s left when AI takes over inboxes? The one thing it can’t automate - human connection! Jon Miller at B2B Unplugged explained why the future of B2B marketing is about going back to the basics i.e. creating genuine connections.  As AI tools summarize inboxes and filter out generic content, only brands that focus on community-building and unforgettable experiences will stand out. This is more than a prediction, perhaps a roadmap for staying relevant in a world where automation dominates. Want to know his take on the future of B2B marketing in 2025 and beyond? 🎥 Watch the full conversation with Jon Miller: https://shorturl.at/zfVe3 #B2BUnplugged #B2BMarketing #AI #B2B #Marketing 

When it comes to demand generation, where do you pour the most dollars?  Cast your vote below! #B2BBudgeting #DemandGenTalks #UnboundB2B 

High CPA? Slow conversions? You can fix that! Rising customer acquisition costs and a slow conversion process are common problems in B2B marketing.  But if you’re still using outdated tactics, you’re probably missing out on the efficiency Programmatic ABM can bring to your campaigns. Here’s how Programmatic ABM can help: ✔ 14% higher pipeline conversion rates  By focusing on high-value accounts, Programmatic ABM boosts conversions with precise targeting, turning qualified leads into customers faster. ✔ 50% less time spent prospecting  Automating lead identification reduces wasted effort, allowing your team to focus on accounts that are more likely to convert. ✔ Lower CPA with better targeting  Programmatic ABM optimizes your marketing spend, reaching only the most relevant prospects and cutting unnecessary costs By focusing your efforts on high-value accounts, Programmatic ABM enables marketers to work smarter, not harder. Want to lower your CPA and improve conversions? Explore the blog for the full breakdown: https://shorturl.at/Bp6dj #ProgrammaticABM #ABM #ProgrammaticAdvertising #B2BMarketing #B2B

When AI makes everyone's content perfect, no one's content will be perfect. In this eye-opening segment from Marketing by the Slice, Michael Phelan shatters conventional wisdom about AI and content marketing. He reveals why the AI content arms race is leading us toward a zero-sum game. The insight? While everyone's rushing to leverage AI for 'better' content, the real differentiator will be how creatively you engage your buyers. Watch as Michael and Chris Salazar, guided by Emily Dilbeck, unpack: ✔ Why buyer priorities are shifting (and how to stay ahead)  ✔ The psychology of rapid enterprise decisions  ✔ Creating cohesive, multi-channel messaging that resonates  ✔ Measuring success in the new demand landscape Don't wait until your content becomes invisible. Click here to know the proven strategies to build awareness and generate interest: https://shorturl.at/ANn6D #MarketingbytheSlice #DemandGen #DemandCapture #B2BMarketing #B2B