UNFOLD

Yesterday was a day that will be long remembered, as The Walt Disney Company and Lucasfilm launched the 'Imperial March' takeover at the Empire State Building in NYC. Unfold was fortunate enough to partner creatively in the conceptualization, branding, artistic direction, and design production of the experience at ESB, the VIP event at Virgin Hotels NYC, and the digital and social content that teased the takeover in the weeks leading up to the event. Saying this was a dream come true is no exaggeration. Special thanks to the Unfold team — Brett Bimson, Allison Werner, Kaleigh Botello, Bree Hovan, Caitlyn Ingoldsby, Christopher Kirkman — and, of course, our amazing partners at Disney Consumer Products, Lucasfilm, and Hasbro. #imperialmarch #starwars

We took a field trip this week to check out the incredible Henson Digital Performance System running on Unreal Engine. Watch this space, there’s more to come… 👀 #MoreToUNFOLD

Our friends at Fanatics came to us with an incredible opportunity to help them announce a once-in-a-generation breakthrough in trading card technology. After a scripting exercise, we landed on an animation technique that brings the story behind the special embossing process, visual depth, and holographic effects of the cards to vivid life. The resulting announcement video for Topps Liquid Silver and Liquid Gold celebrates the introduction of the Shohei Ohtani card, vividly showcasing why next-gen players deserve next-gen cards. #MoreToUNFOLD #Fanatics x #UnfoldAgency

Partnering with Focus Features on Nosferatu was the best way to wrap up 2024 and kick-off 2025. We took their need for authentic content to get audiences talking and brought 19 influencers to pull off a blitz campaign leading up to opening weekend. Their creativity engaged the social community, and we achieved an organic CPV 35% more efficient than the benchmark for organic post boosting. Have you surrendered to the dark yet? Catch Nosferatu in theaters now. #UnfoldAgency x #FocusFeatures   #MoreToUNFOLD

Find someone to love as much as we love Companion. Check out our latest work for Warner Brother's newest thriller, in theaters this weekend! #MoreToUNFOLD

Anyone up for a game of Red Light, Green Light? 🔴🟢 We partnered with Netflix and the cast of Squid Game: The Challenge to promote the new mobile game Squid Game: Unleashed from Netflix Games and Boss Fight. All the fun of the games with no life-altering risk (we think). Play it now for free on the Netflix Mobile App! #UnfoldAgency x #Netflix

Going to #CES2025? So are we, and we would love to see you! Drop us a line if you plan on attending.

From all of us at UNFOLD, we wish you a happy and prosperous 2025! 🥳 #MoreToUNFOLD

One of our last pieces of creative as the social agency for Freevee, which ended this year as Amazon moves all programming to Prime Video (still free!). From Jury Duty to Judy Justice, and all the viral moments in between, we raise a glass tonight to a brand and team that was truly one-of-a-kind 🥂

From all of us at UNFOLD, we hope you and yours have the happiest of holidays 🎄☃️