UNI American Marketing Association

This weekend, UNI AMA had the opportunity to compete in the Minnesota- AMA Annual Collegiate Case Competition held at the University of Minnesota - Carlson School of Management. This was our second year competing at this event and we definitely plan to attend next year as well! This year, our case focused on Hormel Foods as a whole, and we worked strategically to find solutions to improve their overall marketing strategy. Through this experience, we were able to network with so many people, while also truly learning what it means to help a business grow. We also took the time to visit IN Food Marketing & Design to get a fresh look at how their agency is run. We are so happy to represent the Wilson College of Business at the University of Northern Iowa through all that we continue to achieve!

While the semester is still in full swing, we wanted to acknowledge the executive board and shed some light on who has been working behind the scenes! Throughout the last few months, AMA has made it an overarching goal to prepare for our next case competition. Hearing from industry leaders and building relationships with local marketing agencies are just a couple of ways we have grown as an organization. Our continued efforts to volunteer for our community also help us maintain a forward thinking mentality. The next couple of months will fly by but we will be sure to provide updates on all things UNI AMA!

A huge shout out to Jason Paulsen, Marketing Director for Harmonic Hospitality Group! AMA had the opportunity of learning about the company’s marketing efforts and what skills young professionals entering the industry should focus on!