Unify

🔎 Product Spotlight: Automated Persona Creation If you're trying to find decision-makers at best-fit companies but aren't sure about their job title, our AI persona generator can help. Simply: 1. Enter the job titles you DO know are good fits 2. Let our AI persona generator come up with similar options 3. Select the ones you feel make the most sense Note: You can also exclude personas to ensure the AI persona generator doesn't give you options that aren't a great fit. This is the best way to make sure you reach 100% of your best-fit prospects—even if you aren't 100% sure of all their job titles. Happy prospecting!

🤝 Unified Team Spotlight: Meet Hyewon, our founding designer! What convinced you to join Unify? The people. From the moment I met Austin, Connor, Sam, and Solomon, their product vision and unwavering commitment to quality across engineering, design, and culture made the decision an easy one. With such a strong founding team, I had no doubt we’d attract the top talent, and seeing how our team has grown since then is proof of that. What's your proudest design contribution? This is a tough one, but I have to say Plays. It was quite a challenging project - Sam, Solomon and I spent countless hours exploring every use case and possible form Plays could take, all while striving to keep the experience simple. There’s still more we want to do, but I’m so proud of how we executed such a monumental project as a team. Plays also marked a pivotal shift for Unify, moving away from a static, linear view of the world to something far more dynamic and creatively empowering. What excites you most about Unify's future? Our growth has been incredible, but I’m especially excited to see how our brand evolves. This past year has been full of learning—about our customers, the space, and ourselves. Now, we have the chance to reflect that growth in a brand that truly represents the innovation, care, and strength of what we’ve built, while deeply resonating with the people we serve. Want to help build the future of go-to-market? Check out our open positions at unifygtm.com/careers

Calling all BDRs! Which tasks would you most love to automate in your day to day workflow? With Unify, you can put all of these on autopilot. We're here to 10x your productivity so you can focus on what matters most to you.

Tomorrow's the day! Our CEO and Co-Founder, Austin Hughes 🤝 is showing off the highest-performing outbound plays that generate millions in pipeline for our clients every month. We're partnering with RevGenius to make this happen 🙌 Reserve your spot here (Nov. 21 @ 11am ET / 8am PT): https://lnkd.in/gArQnkU2

Default had no way to convert their website visitors into warm outbound opportunities. They knew there was a ton of untapped potential. Then they added Unify to their GTM stack...the result?  ➝ Booked CMO meetings within 24 hours of launch  ➝ Prospected 400+ ICP contacts in just days  ➝ 3X increase in conversion rate with Unify sequencing  ➝ 30% reduction in bounced emails with better Enrichment, Bounce Detection, and Managed Deliverability Read more about how Default generates pipeline with Unify - link in comments!

Our CEO and co-founder, Austin Hughes 🤝, is showing you the play-by-play on how to book more meetings from outbound, with Unify. He'll be showing the Plays and strategies that help our customers generate pipeline – so you won't want to miss this. Reserve your spot here (Nov. 21 @ 11am ET / 8am PT): https://lnkd.in/gBEdBat4 PS - we heard you get a 30-day free trial for Unify if you sign-up 👀

A company hiring for a roles that relate to your product is a great sign of intent. Here's how to outbound to them: 1. Search LinkedIn for job postings most relevant to your product (we build a tool for go-to-market teams, so SDR and other revenue roles are most relevant to us) 2. Pull a CSV and filter it down as needed 3. Upload it to Unify and target the decision-makers that are running these hiring processes 4. Write Sequence copy that points out their job post and shows value for their growing team to increase relevancy 5. Let the play run, and watch qualified meetings come in Garrett Wolfe explains more below. We hope that was helpful. Let us know if you have any questions!

🔎 Product Spotlight: Play Logs For successful outbound campaigns, visibility into each step of your Plays is crucial. That's where Play Logs come in—giving you a detailed view of every action and result: ➝ View Play Logs  See a complete history of which companies and people your Play has processed. ➝ Track Execution Status  Monitor the status of each Play run, from in-progress to completed or failed executions. Click any log entry to dive deeper into specific details. ➝ Action-Level Insights  See exactly how each record moved through your Play and the results returned. With Play Logs, you can monitor and optimize your Plays in real-time to ensure they're performing at their best. Questions? Let us know.

GTM leaders – what does AI help with the MOST in making you more efficient? • Finding new prospects • Writing personalized emails • Researching target accounts • Refining your buyer persona For what it's worth – Unify can help you with all of the above (and more).

Here's how to outbound to a list of companies that look like your customers: 1. Use the simple prompt in the video with ChatGPT to pull a list of companies similar to your top customers. 2. Upload the CSV to Unify to build an Audience. 3. Use the drag-and-drop Play builder to choose how many people to prospect for, their personas, and other filters to focus only on best-fit accounts. 4. Finally, write Sequence copy to be as relevant as you'd like (Garrett Wolfe shows you how to use Smart Snippets below 👀) We hope that was helpful. Let us know if you have any questions!