United States Bartenders' Guild

*Deadline Extended* Are you ready to make history? The Torres Brandy Zero Challenge, a Program of the USBG, is back for 2024/2025! This competition seeks to transform the hospitality sector by contributing sustainable projects and solutions with a positive impact for companies, people, and the planet. In this challenge, Torres Brandy calls on Bar Owners, Bar Managers, and Bartenders around the world to submit their sustainable bar initiatives to promote a new mind-set in mixology that prioritizes the environment. The Torres Brandy Zero Challenge is the first international competition to present an award to the world’s most sustainable cocktail bar project. The winner of the National Final will then move on to represent the US in the International Final in Barcelona, Spain this spring. The winner of the International Final will receive a prize to help make their sustainable bar project a reality! Little changes become big changes. Do you have what it takes? Apply HERE: https://lnkd.in/gHFQcG7y #usbg #torresbrandyzerochallenge #torresbrandy #bartenders #bartender #bartenderlife #mixology

INDUSTRY STORIES with Food & Wine: “The New York Adult Happy Meal Is Trending Worldwide — Here’s Why." “When she was working and living in New York City, Dutch-born hospitality pro Charlotte Plas found herself ending many a work day, among friends, at a bar congregating around what New Yorkers have dubbed the “Adult Happy Meal,” stiff martinis and bowls of french fries. “It’s the perfect combination—casual but still sophisticated,” she says.” Read More HERE: https://lnkd.in/guqhY_-t What’s making news in your community? Comment, or send us a dm!

Don’t miss out on the most anticipated event of the year! 🍸 Join us at the 2025 USBG Bar Summit in Atlanta, GA, May 18-21, 2025, at The Westin Buckhead Atlanta. Mix, Mingle, and Master the Craft alongside bar, beverage, and hospitality professionals for a transformative experience. Explore cutting-edge ideas, best practices, and innovations in bartending. Whether you're a seasoned pro or new to the industry, this event is for YOU. Register now at https://lnkd.in/geZg2DEN #usbg #bartenders #usbgbarsummit #hospitalityprofessionals #bartender #barsummit #cocktails

USBG Announces New Additions to Board: The United States Bartenders’ Guild has announced that its membership has voted wine and spirits education specialist Elizabeth Pirnat to the organization’s National Board of Directors for the first time; Geoffrey Thompson for his first full term; and Joseph Fredrickson for a second term. Read More HERE: https://lnkd.in/gD-7pSU7 #usbg

Get ready to celebrate Repeal Day! On December 5, we’ll be honoring the end of Prohibition with an automatic 10% discount on membership renewals for 24 hours only! Whether you’re a current or former member, it’s the perfect time to renew and save. No code needed! #RepealAndRenew #USBG2025 #RepealDay

In case you missed it, our latest Pre-Shift Newsletter includes everything happening at the United States Bartenders' Guild - USBG : We're celebrating Repeal Day on Dec. 5 with an automatic 10% off membership renewals - The perfect time to renew and keep your membership current through 2025! Don't miss your chance to connect with hospitality and bar professionals at the 2025 Bar Summit! A variety of sponsor packages are available Capture the warmth of fall with a vibrant tropical twist! Explore how Liquid Alchemist Premium Cocktail Syrups perfect for this season and more... Catch up on upcoming programs and events at: https://lnkd.in/dXb-x5nP

INDUSTRY STORIES with Chowhound: “Is There Any Truth To The Washington Apple Drink's Origin Story?" “Cocktail origin stories are a funny thing. Almost every drink has one, but the origin of the origin story is its own adventure. Some are fairly clear: New York City bartender Sam Ross created the penicillin. Some, like the margarita, have a multiverse of creation claims, all of which may have an element of accuracy. Then there are drinks with such specific and under-documented legends that they should be taken with a grain of salt and merit deeper investigation. Such might be the case with the Washington apple.” Read More: https://lnkd.in/gBEb2Yfw What’s making news in your community? Comment, or send us a dm!

Last call for the chance to represent the USA at the Global Finals in Barcelona! 🌿 What can you do to help protect the environment? 🌍 At Torres Brandy, we believe that hospitality professionals play a vital role in shaping a more sustainable future. That’s why we’re inviting you to share your best sustainability ideas in the #TorresBrandyZeroChallenge 2025. From bars to hotels to restaurants—this is your chance to make a real difference. ♻️✨ 👉 Submit your project now: https://lnkd.in/gByUSd-c #TorresBrandy #TBZC #usbg #SustainableHospitality #EcoFriendly #ZeroWaste #bartenders #barowner #bartenderlife #bartender

INDUSTRY STORIES with Modern Restaurant Management: “Having a Responsible and Successful ‘Drinksgiving’” “With Thanksgiving Eve being one of the busiest nights of the year for bars, promoting safety and responsibility is more important than ever. This article explores how bars can prepare for the rush, create a safe environment for guests, and encourage responsible drinking.” Read More HERE: https://lnkd.in/gj--8iCh What’s making news in your community? Comment below, or send us a DM!

🍸📚 Dive into the rich history of the United States Bartenders’ Guild with Liquid Legacy by Livio Lauro! Explore the stories of legendary bartenders and recreate their iconic cocktails with the included recipes. It’s the perfect mix of history and craft—get your copy now at usbg.org/shop! #LiquidLegacy #USBG #HolidayCocktails