UnitedMasters

Working with Duplex Deli, we placed 15 tracks by 12 emerging independent artists in We Are King, an Olympic Channel Original Series that tells the story of the winningest soccer team in New York City history. Made up of immigrants and first-generation kids from some of the most underserved communities in NYC, Martin Luther King Jr High School is at the top, with 19 titles in 25 years. The six-episode series follows the team as it competes for its 20th title, taking you from the field to the locker room and into the homes and lives of the players from across the five burrows. We provided the series with an authentic soundtrack, offering a platform for the next generation of rap artists, some of whom reside right here in the New York Metropolitan area. Watch the trailer here, then head to the Olympics website to watch all six episodes: https://lnkd.in/eDAA4zkG License music from emerging and established independent artists. Learn more about UnitedMasters sync licensing services: https://lnkd.in/eY6gJykH The following tracks appear in the series trailer: "YSL" by Four Giants and Ezkiel: https://lnkd.in/efFKVcw5 "Win" by Ausar and Tri Nohbi: https://lnkd.in/exb8QkTe "Go Time" by Pablo Armando featuring Aviator Fly Sound: https://lnkd.in/eSeDMjXy #musicsupervision #synclicensing #musiclicensing #filmandtv #olympics Olympic Channel Services

Following the expansion of UnitedMasters' relationship with the National Football League (NFL) through the end of the 2027 season, John Rough, Head of Global Growth at UnitedMasters, sat down with April Summers at LBB (Little Black Book) to discuss the evolving intersection of music, sports, and advertising. From the evolution of cross-industry collaborations to the growing influence of independent music in global sports media, John provides a roadmap for companies aiming to connect with fans in more meaningful, innovative ways, explaining that "merging fandoms is a cheat code to brand longevity.” Read the full interview: https://lnkd.in/eit9FQBS

We partnered with Visa to get UnitedMasters artists paid faster through Visa Direct. From streaming payouts to sync placements, a select group of UnitedMasters Partner Artists piloted the program and discovered the benefits of earnings hitting their accounts sooner. Here's a look at how it's going

Anycia, BigXthaPlug, and EKKSTACY believed in themselves when no one else did. That sense of belief, coupled with an unstoppable hustle and the right partner to fuel their vision, took them from making music at home to becoming household names. Read more about their ascension here: https://lnkd.in/euNMJVbv #BelieveWithUM #UnitedMasters

We're thrilled to extend our partnership with the National Football League (NFL), offering a direct pipeline to the freshest music from independent artists for the next three seasons.

UnitedMasters is thrilled to announce the extension of our existing agreement with the National Football League (NFL) through the end of the 2027 season. The agreement, which follows an original three-year deal that began in 2023, will expand UnitedMasters’ existing track delivery – allowing the NFL to continue providing music to its fans via UnitedMasters’ fully cleared sync library. For more on the deal, visit Music Business Worldwide (MBW) https://lnkd.in/eBCAUz2i

The sound of independence is strong in Ray-Ban Meta's latest campaign, which features multiple tracks from the UnitedMasters sync catalog. In one clip, pop music icon Tinashe uses her new Ray-Ban Meta smart glasses to request the track "Fist Bump (Re-run)" by Alyx Ransom. With the track blasting, Tinashe writes the name of her single, "Nasty," in red lipstick on a mirror. Watch it here: https://lnkd.in/ek85rdsq Shout out to our friends at Translation, who worked with Ray-Ban Meta to bring this campaign to life. "Fist Bump (Re-run)" and other tracks featured in the campaign are available to license for your next project. Explore our sync catalog: https://lnkd.in/eY6gJykH

When IKEA featured a track from UnitedMasters Partner Artist Yarge in a commercial this summer, the sync linked an independent artist with a brand that fosters DIY culture by offering self-assembly furniture. It was the first sync placement for the Venezuelan pop star, who was able to reach a new audience via a brand with a large global footprint. To show their appreciation, Yarge’s existing fans flocked to IKEA’s Instagram post to drop hearts and fire emojis, similarly providing the brand access to a new audience. "Starting with the fact that it is being broadcast in the USA and Canada, which are countries where Spanish is not the primary language. That they chose my song among so many very talented English-speaking artists feels incredible," Yarge said, following the sync placement. "I am very grateful that they placed a Latin song, which is a very special achievement for me and the team behind it." Head to our blog to hear why the sync holds special meaning for Yarge, the importance of community and TikTok in shaping her career, and her desire to work with brands that share her values. https://lnkd.in/e_PVB9RQ Learn more about UnitedMasters' sync licensing services: https://lnkd.in/eY6gJykH #sync #musiclicensing

With thousands of independent artists releasing music with UnitedMasters every week, we're constantly adding new tracks to our catalog to service our sync clients. Here's a playlist of new music added to our sync catalog in September: https://lnkd.in/epREaS8N This month's playlist features new music from Grammy, Golden Globe, Emmy, and Tony-award nominated artist Jeremy Pope, fresh rap and R&B tunes from Liana Banks and Kelow LaTesha, a 90s-flavored alt-rock track from Brooklyn trio Wakelee, new dream pop from Venezuela's Letters From My Garden, and much more. All tracks are available for future video projects. Check out our playlist or contact your UnitedMasters sync representative to request a license. Explore our sync catalog: https://lnkd.in/eJ6KXwHM #musiclicensing #synclicensing #musicsupervision #unitedmasterssync

"Internalize" by UnitedMasters Partner Artist Lily Hain provides the storytelling and soundtrack in a powerful new Dove commercial. The "Most Likely To" campaign, part of the Dove Self-Esteem Project, is informed by research from a new study that found two out of three Canadian girls stop participating in school due to low body confidence. Dove aims to change this narrative by empowering girls across Canada to reach their true potential. Thanks to our partners at Big Sync Music and Ogilvy Canada for supporting independence and helping to create a more equitable playing field for independent artists. Watch the spot here: https://lnkd.in/guAwACfN Listen and License "Internalize" by Lily Hain here: https://lnkd.in/e-4-XCnp