Unstuck Engine

this christmas season invites all of us in the b2b sales field—founders, sales executives, sdrs—to reflect on the essence of authentic connection. like "the giving tree," which imparts deep lessons without clamoring for attention, the holidays remind us that building true relationships transcends volume and noise. more ≠ meaningful. ✨ as the year concludes with the hustle of deals and deadlines, pause. recall what christmas embodies: heartfelt exchanges, genuine warmth, and lasting bonds. consider your professional encounters—are they transactions, or are they those rare, meaningful interactions that endure? 🤔 now is the perfect moment to recalibrate our focus. instead of merely chasing year-end quotas, let's prioritize understanding our clients’ long-term goals and challenges. this means stepping beyond traditional roles, engaging as partners who care deeply about their success, not just as players aiming to close a deal. 🙌 consider this pattern interrupt: craft your holiday outreach with authenticity at its core. send messages of gratitude, explore collaborative visions for the future, and position your business relationships as mutual growth opportunities, not just supplier-client ties. 🤝 envision infusing this christmas spirit into a broader b2b strategy—prioritizing empathy, integrity, and partnership across all levels. let's turn these values into everyday practices, not just seasonal rituals. 🌟 this holiday season, as you gather with loved ones and colleagues, let's seize the chance to bolster connections that illuminate the coming months. may this christmas be the catalyst for a year where all b2b interactions are guided by trust and genuine care. 🎄 merry christmas. 🎁

Get started today with $314.16 in free credits to: 1. Filter prospects you get through other sources (CRM, Zoominfo, Apollo, Sales Navigator, Clay, RB2B, etc.) to eliminate 90% of prospects who are not a fit for your ICP. 2. Get new prospects who fit your ICP and are currently engaged with competitors, influencers, and keywords in your niche. 3. Obtain triple-verified email addresses, mobile phone numbers, and social media handles. https://lnkd.in/gcbu--4x

They say AI SDRs can deliver. This is a̶ ̶b̶i̶g̶ ̶l̶i̶e̶ overpromise. Here is why: To get results, you need to: 1. Precisely identify prospects who fit your ideal customer profile. But as I see it, some of them still use Apollo and/or Sales Navigator as a data source. They can’t be precise even for the simplest ICP, like companies that spend $20K+ per month on AWS. 2. From those who fit, choose those who may have an interest in your product now, which means you need to monitor their behavior and track intent signals. But they do not track behavior (they still need to use third-party suppliers like RB2B, G2, 6Sense, Unstuck Engine), just the last three latest posts to personalize their copy. But personalization is not relevance. 3. Once you have steps 1 and 2 covered, you need to have a scalable email deliverability infrastructure that still needs to be managed by humans for the best results. They do make some automated email deliverability infrastructure. One thing that actually contributes to deliverability (no evidence about reply rate) is that AI SDR copy is different for every recipient. 4. Create and test multiple killer offers. The weakest point for them. You need classical A/B testing (multivariate will not work because of low sample sizes) and you can’t achieve that with generative AI, because as I said every offer will be different or you need to hardcode offers and then what's the point in this case with AI SDR (ha-ha). And I assume you are not crazy enough to delegate to AI to create killer offers; better read @alexhormozi 5. Have great copy that can cut through the noise, meaning you need to differentiate yourself from the others. AI SDRs can create only average copy. You do not trust them to write your LinkedIn posts, right? Remember, AI SDR is smart autocomplete; it can’t create something that is both differentiated and relevant. It can create something either relevant (temperature 0.3) or creative (temperature 2). Using AI SDRs is like handing over your sales strategy to a robot with tunnel vision. While it’s good at marching in a straight line, it lacks the ability to notice detours or opportunities that lie just outside its narrow path. When you rely solely on AI, those overlooked avenues could be where your next big client is waiting. This conviction stands behind my decision to create Unstuck Engine - a really helpful way to use AI in B2B sales TO HELP HUMANS. We built the most precise B2B targeting tool and created an absolutely new way to do prospecting. There are many other great applications of AI in sales, but not AI SDR. I am about free speech, so I invite you to tag in the comments your peers from pro and anti SDR camps.