Monocle

1 week left! We'll be at NRF next week in New York and hosting a dinner with Revenue Roll, Firework, Nostra AI, and Hawke Media. If you're a brand and want to attend, DM Chase Alderton to be added to the list!

Happy holidays from the Monocle team. Cheers to an amazing 2025! https://lnkd.in/gVJyU3qd

Submission rates for popups is a vanity metric. Are customers who submit their email address helping grow your brand or just scamming you for a free discount? 💰 Total revenue from all users, whether they submitted or not, is the true measure of incrementality. Our latest blog breaks it all down, with data that shows surprising results when you track more than submissions alone 👇 https://lnkd.in/gf9778_H

🥂 Open bar! 🍸 Come drink with us and chat all things retail. The first big event of 2025 is NRF, we're cohosting a dinner with Hawke Media, Revenue Roll, Firework, Nostra AI, and Orita! If you'll be in New York and want to attend, message Chase Alderton to get on the list.

Your popup is lying to you and we can fix it! 📈 If you're only evaluating the success of your popup by looking at submission rate, this is for you. Popups are a huge opportunity for revenue, you need to be critically reviewing those popups to determine how much revenue is directly resulting from those submissions... or how much revenue is coming from those who don't submit the popup. Check out the breakdown here 👇

You've seen the data, but what does it all mean? Co-founder & COO Mark Lotman breaks down how to make sense of what we saw during BFCM. He answers: 💰 Why conversion rate skyrocketed 🎁 How AOV stayed stable 🔮 What this means for 2025 Check out the full report below ⬇️

BFCM 2024 was about smarter conversions. Monocle brands 2x traffic and saw a 40% jump in conversion rates. Doubling your traffic is exciting, but pairing it with a 40% boost in conversions? Brands didn’t just attract more visitors, they turned them into buyers at an unprecedented rate. Curious how they pulled it off? Let’s connect or check out the full report below. https://lnkd.in/ghmxmwSd

Paid traffic dominated BFCM compared to organic. The 20% swing in organic vs inorganic highlights just how competitive the BFCM landscape has become. If you’re not investing in paid strategies, competitors will come for your market share. Want to see how Monocle merchants turned this into record-breaking sales? Check out the full breakdown.

BFCM 2024 was monumental! Monocle brands saw orders surge 230% and doubled their revenue, all while keeping average order values steady. How? 📈 Smarter traffic strategies ⭐ Personalized discounts 💰 AOV-driven promotions The right offers drive insane sales, safeguard margins, and lead to profitability. Ready to learn what worked and why? Check out the 2024 BFCM Teardown below:

Pizza Hut, Taco Bell, and KFC are upping the personalization game. "With AI-driven marketing, instead of sending the same offer to everyone as a one-size-fits-all, we can engage each of them with the relevant offers at the right time." Yum! Brands figured out AI personalization, why aren't you leveraging the same technology for your brand? https://lnkd.in/gkB_v9rT