UserTesting

We’re proud to be a sponsor of Medallia’s Experience 2025 conference! Join us in Las Vegas from March 24-26 to explore the future of #CustomerExperience. Visit our booth to see how human insights enable you to create an incredible customer experience. https://lnkd.in/eFBzZ2uP #MedalliaExperience

NPS alone isn’t enough to measure customer experience. 📈 While Net Promoter Score tells you what customers think, it doesn’t tell you why. Pairing NPS with qualitative insights helps you uncover the real reasons behind customer sentiment - so you can take action, not just track a number. Learn how to combine NPS with user research for a deeper, more accurate view of your CX strategy. https://lnkd.in/eTwFuaNU

Stop guessing - start designing with confidence! With Figma Task, you can see exactly how users interact with your designs before writing a single line of code. Track real user behaviors, uncover friction points, and validate usability - all straight from your Figma file. Want to test an onboarding flow? Compare two design directions? Ensure accessibility? Figma Task delivers deeper insights with path flows, success metrics, and real user feedback at scale. No more surprises post-launch. Just better, data-backed design decisions. Try it today! https://lnkd.in/eD4BTEeX

Building great AI products takes more than just good technology - it takes the right strategy. From optimizing for emotion and credibility to testing AI products differently, our guide outlines 10 essential steps for designing AI experiences that truly resonate with users. Stay ahead in the AI race - learn how to create AI products that drive real impact. Read more: https://lnkd.in/e-2ZBsJD

Organic vs. paid on LinkedIn? The best strategy is both! In this week’s #InsightsUnlocked, LinkedIn’s Purna Virji shares why brands that combine organic and paid content reduce cost per conversion by 12% and increase conversions by 14%. Want to maximize your LinkedIn marketing strategy? Tune in now! https://lnkd.in/eaH_CBsr

The best teams move fast - without the costly rework. Join product and technology leader Jeff Hoffman for an exclusive fireside chat on how winning teams build, validate, and integrate customer feedback into every stage of product development. Learn how to make better, faster decisions with confidence, so you can deliver impactful customer experiences while minimizing risk. Don’t miss this opportunity to refine your approach and stay ahead. Register now! https://lnkd.in/ekDtsaxW

Costa Coffee streamlined design and boosted conversions by testing smarter, not harder. By using UserTesting for fast customer feedback, their team refined the app, kiosks, and Express vending machines—reducing guesswork and driving real results. The payoff? More app visits, skyrocketing Click & Collect transactions, and thousands of new loyalty members. See how customer insights made the difference! https://lnkd.in/e8mT5WvJ

Did you know? 🎨 In a study on color preferences, 50% of participants chose bright-colored websites as the most memorable, while dark sites were rated as more “professional” and “elegant.” Color isn’t just about aesthetics - it directly impacts user behavior, trust, and conversion rates. Our latest blog explores: 💡 How color influences clicks & engagement 🧠 The psychology behind color choices ♿️ Best practices for accessibility & inclusivity Make color work for your users (and your business)! Read more: https://lnkd.in/gBbF2hXi

Efficiency is great - but does it drive real impact? In this week’s #InsightsUnlocked, Alastair Simpson, VP of Design at Dropbox, challenges teams to shift their focus from rigid processes to delivering meaningful customer experiences. “Efficiency is great if you’re flying a plane - you need a checklist. But in design? It’s messy. It’s human. And sometimes, the best ideas come from breaking the process.” 🎧 Listen now: https://lnkd.in/eDzHX9Ze

Speed vs. customer insight? You don’t have to choose. Too often, teams skip user feedback to stay on schedule - but customer validation doesn’t slow you down. It speeds you up. By integrating real user insights at every stage of development, you can reduce rework, de-risk decisions, and build products customers love - without missing deadlines. Learn how to accelerate development without sacrificing customer focus 👇 https://lnkd.in/efNFvJvM