VAB

Join us online at VideoNuze CTV x AI Preview 2025 on Tuesday 2/25 @1:30pmET! Jason Wiese, EVP, Strategic Insights & Measurement, VAB moderates 'How AI is Influencing CTV’s Effectiveness'. You'll learn how AI is influencing CTV advertising’s effectiveness, the current opportunities and the long-term potential for AI to drive incremental value in CTV, and more. Jason will talk with: ❇️David Nyurenberg, Director, Video Product Development & Innovation, Rain the Growth Agency ❇️Bob Bress, VP, Head of Data Science, FreeWheel ❇️Jordan Greene, Chief Media Officer & Co-founder, Alpha Precision Media, Inc. Media ❇️Bradley Epperson, Business Development Lead for Monetization, Business & Development Lead, Monetization, Amazon Web Services (AWS) Complimentary Registration ➡️https://lnkd.in/dUiKXUM4 #CTVPreview25

Question of the Week 👇 We crunched the numbers on 15 brands that aired a Big Game spot this year in Super Bowl LIX, and the results are in. From Pringles to poppi, brands saw up to 50x immediate lift in branded search on Super Bowl night. Get the data here: https://lnkd.in/exWvJGhK #SuperBowl #Advertising #Marketing

Did you know that only 20% of advertisers say commonly used terms like “streaming” and “traditional TV” are consistently used by their partners? The way the industry talks about advertising shouldn't be complex. We're proud to have partnered with U.S. MVPDs to help the industry align on key terms. Download the new one-sheeter now 🔗 https://lnkd.in/eZny_YHH #advertising #streaming #TV Ampersand Comcast Advertising Cox Media DIRECTV Advertising DISH Media Optimum Media Spectrum Reach Verizon

TV + Advertising = A Perfect Match❤️ From conversion to attention, VAB shares 5 reasons why advertisers love TV for advertising. #VAB #TVadvertising #StreamingTV #LinearTV #PerformanceMarketing #AdStrategy #MarketingMix #TVmeasurement #MarketingStrategy #StreamingAds

How can marketers apply the Super Bowl formula year-round? 🏆 The Super Bowl is the ultimate showcase of premium video—high-quality, emotionally engaging, brand-safe content that boosts credibility and drives action. That’s why brands go all in to seize this moment. And it works. ✅ T-Mobile, Ram, Liquid Death, and Universal Pictures' "How to Train Your Dragon" ranked among the most effective Super Bowl ads this year, driving real consumer action—like website visits and brand searches—right after airing, per EDO’s Engagement Index. That’s the power of premium video. In premium environments, consumers are: 🔹 76% more likely to notice ads 🔹 72% more likely to consider or buy 🔹 69% more likely to research further Marketers of all sizes can use premium video to extend this impact all year long. See how in our marketer's guide to premium video: https://lnkd.in/e2UnNw8E #SuperBowl #PremiumVideo #MultiscreenTV #Advertising #Marketing

What is NextGen TV? (ATSC 3.0) To help educate the industry, our newest Insights explores three common questions asked about NextGen TV: ◼️ What is NextGen TV?  ◼️ What is the real scale potential of NextGen TV? ◼️ What are the challenges to adoption of NextGen TV? Get your overview 🔗 https://lnkd.in/eFVG8c-c #NextGenTV #ATSC3 #BroadcastTV #TV

Which Super Bowl ads scored a touchdown? 🏈 Jason Wiese, EVP Strategic Insights & Measurement at VAB spoke to ADWEEK about Nerds' return to the Big Game this year, highlighting the power of nostalgia and positivity in creating real impact for brands. What was your favorite ad this year? Let us know in the comments! #SuperBowl #TVAdvertising #Marketing

NFL viewership had its own MVPs this season. 📺🏈 Watch VAB's Kailyn Hartmann break down the biggest viewership wins on the road to Super Bowl LIX, then grab the full playbook for yourself. 👉 https://lnkd.in/ev3JVt5c #NFL #TVAdvertising #Marketing #Streaming #SuperBowl

Did you know that 60MM adults 18+ are more interested in #WomensSports than last year? With the fandom growing faster than a sprinter 🏃♀️, it's a slam dunk for these brands to connect with these enthusiastic fans. To help marketers score big with their campaigns, we've crafted a handy calendar of the biggest leagues and events. 📅 Get yours now 👉 https://lnkd.in/eFTtJ3qN

👀 Word on the street is… you might catch some of these movie trailers during the Big Game this Sunday: 🏈👇 Thunderbolts (May 2) Mission: Impossible—The Final Reckoning (May 23) How to Train Your Dragon (June 13) M3gan 2.0 (June 27) Jurassic World Rebirth (July 2) The Fantastic Four: First Steps (July 25) According to data from EDO, the top 2 most engaging ads at the 2024 Super Bowl were—no surprise—movie trailers: ✅ Deadpool & Wolverine = 23.4x more engagement than the median Super Bowl ad ✅ Wicked: Part One = 21.1x more engagement Why? Because audiences get hyped for movies months before release. The anticipation builds, and by the time they take their seat, lights dim, and the trailers roll... Brands on the big screen have their undivided attention. 🔎 See the data behind how cinema creates a unique window for heightened ad attentiveness: https://lnkd.in/dkpZ7cDJ