VaynerMedia

see you at the super bowl 😉

After #CES last week, it's time for a debrief. And at Vayner, Hugh Scallon (our SVP, Head of Video Activation) is the man. We asked him what his biggest takeaway from CES was, and here's what he had to say. And that's squeezing the word count. Want a more in-depth deep dive of CES with Hugh? Check out our latest blog where he breaks down the biggest insights and how we're planning to action them. https://lnkd.in/evDFWTqt

We NEED to rethink Product Detail Page (PDP) optimization as one of the next battlegrounds in Retail Media. With CPCs skyrocketing, algorithms shifting from keyword to conversational (Rufus 👀 ) and brands battling for organic rank, most are missing the opportunity: Win by increasing 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 and 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐀𝐈 tools like ChatGPT. The PDP is where consumer interest meets purchase intent—and nailing the content isn’t just the difference between a 𝐬𝐚𝐥𝐞 𝐚𝐧𝐝 𝐚 𝐬𝐜𝐫𝐨𝐥𝐥—It’s the fuel that powers your rank and paid media spends. At VaynerMedia, we’ve redefined how brands approach PDPs. By leveraging 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬, we create content that’s not just optimized for search—it’s 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. Social trends tell us what people care about, and we use that data to craft 𝐏𝐃𝐏 𝐭𝐢𝐭𝐥𝐞𝐬, 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 that truly move the needle. But this isn’t just about staying relevant—it’s about staying ahead. 𝐄𝐧𝐭𝐞𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓: Tools like ChatGPT empower brands (and agencies) to move faster and smarter when optimizing PDP content. Here’s how you can start using it today: 1️⃣ 𝐖𝐫𝐢𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐢𝐭𝐥𝐞𝐬: “Generate three SEO-friendly titles for [product] that highlight [specific benefit].” 2️⃣ 𝐂𝐫𝐚𝐟𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬: “Write five engaging bullet points for a [product type] that target [specific audience].” 3️⃣ 𝐑𝐞𝐟𝐢𝐧𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬: “Based on current interest in [trend], write a product description for [product name] that connects with this theme.” 4️⃣ 𝐓𝐞𝐬𝐭 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞: “Generate 10 variations of a product headline emphasizing [value proposition].” 5️⃣ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐥𝐮𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: “Create an authentic, conversational description of [product] that speaks to [specific audience’s] needs.” 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: At VaynerX, we pair ChatGPT’s efficiency with strategic insights to create PDPs that are optimized for 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬. Our ability to combine 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 with 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, like social signals, allows us to deliver best-in-class results for brands dominating the digital shelf. 💡 𝐏𝐫𝐨 𝐓𝐢𝐩: The more robust your prompts, the better the output. Always integrate social/consumer data alongside customer/retailer-specific nuances for superior results 🚀 This is a massive opportunity for brands to elevate their PDP game. Whether you’re using tools like ChatGPT internally or working with an innovative partner like Vayner, the time to level up is now. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? Drop your thoughts below 👇 or slide into my DMs if you’re ready to transform your Digital Shelf 🪄

You ask and we deliver. We're getting together with our amazing clients tomorrow at 10am ET to talk about the NOW in culture. From the Meta's moderation rules to TikTok's updates, our SVP of Partnerships + Growth, Peter C., and EVP Head of Investment, Jon Morgenstern, are breaking it all down. Are you a Vayner client that wants to tap in? Request an invite here: https://lnkd.in/eavTycdE

Dear Global CMOs, What happens when social media outpaces TV — even in Japan, a market long dominated by television? Our Head of Japan, Kota Murakami, shares his perspective in this compelling letter on how Japan is proving that consumer attention can no longer be bought — it must be earned. Thanks, Bobby McGill!

Gary, who? (Hayley before her interview at VaynerMedia) When Hayley Grant prepped for her VaynerMedia interview, a friend told her to watch some Gary Vaynerchuk videos, but she had no idea who Gary was. 😱 But like any good strategist, she did her homework. Now she's our powerhouse VP of Strategy, proving that sometimes the best career moves start with a 'Who's that guy?' moment. Catch Hayley live on Linkedin (1/16) breaking down the emerging trends shaping 2025: https://lnkd.in/eHqvCk4c

✍️ AI-powered hardware, marketing, organic social. We asked our CMO, Avery Akkineni, for her top takeaways from #CES this year and it's safe to say we have a lot to look forward to this year. Between AI and the shift in consumer attention, we're locking in on organic social. And we doubled down on it in our research with Ipsos US. Check out the full research study here: vaynermedia.com/reports

So how powerful is organic social really? 🤔 We partnered with Ipsos US to find out. We surveyed 100 senior marketing leaders and conducted in-depth interviews, and the results are in: organic social is no longer an afterthought—it’s becoming a key driver of brand growth and business impact in 2025. 🚀 As Jamie Stenziano, EVP at Ipsos, says: "We’re seeing clear signals from marketers that Organic Social Media is an emerging growth driver for their brands and businesses." 🔗 And we're not gatekeeping the research! Head to our website for the full report here: vaynermedia.com/reports

36 hours of #CES recapped in 30 seconds with our CMO, Avery Akkineni. Stay tuned for our full debrief. #ditl #dayinthelife

Good morning, world! 🌍 At the end of last year, Rob Lenois and wanda pogue dropped by our London office to say hello. Jack Ross sat down with them for a chat - and what they said is more important than ever going into 2025. We are hugely focused on the power of social media ads (SMAs) and the power of organic content when it comes to brand building. Here's to making 2025 a year of "SMA excellence".