Versus

With the Oscars coming up this weekend, the Best Picture race seems more competitive than anticipated, setting up the possibility of a surprise win. Which film do you think is more likely to walk away with a little gold statue on Sunday? Weigh in on the latest Versus View poll to share your view and have a chance at winning a prize.

It's been thrilling to partner with Paramount+ and especially for Yellowjackets (favorite!) 🐝 , seeing engagement and +2 diversity come to life in the context of fandom and viewer discovery. Get in the game: https://lnkd.in/gg-bFs5Y Official announce: https://lnkd.in/gm_kDmHe

Excited to partner with McClatchy Media to fuel audience engagement and retention across its portfolio of news, lifestyle and entertainment brands. This is what we live for: creating interactive and rewarding experiences that drive growth for our partners.

Versus is excited to announce we are partnering with McClatchy Media, a diversified media and business services company that combines local journalism with lifestyle & entertainment content to reach an audience of 100 million people each month. Through the partnership, Versus will gamify content from McClatchy brands to drive engagement, retention and revenue. And since there are few fandoms as passionate as lovers of daytime drama, we’re excited to kick off the partnership with Soap Opera Digest, letting fans of those shows share opinions, show off soap trivia knowledge and predict outcomes while earning points, prizes and badges. “We’re always looking for new ways to engage our audiences and Versus does exactly that by creating interactive experiences that give fans a voice in the content they love,” said Andy Wilson, chief digital officer at McClatchy Media, which boasts a portfolio of brands that includes the Miami Herald, Sacramento Bee, Us Weekly and Woman’s World. “The audiences McClatchy serves care deeply about the content the company delivers, which is why we’re excited to partner with them to create fan experiences that are interactive, fun and rewarding,” said Scott Donaton, CMO of Versus. “Our focus is always on driving engagement and loyalty to fuel growth for our partners."

Paramount+ partners with Versus If you were stranded in the woods, would you rather have a Walkman or a letter jacket with you? For the return of one of its most popular series, Yellowjackets, Paramount+ turned to Versus to create an interactive fan experience that not only deepens the audience's connection to the show but exposes them to other series on the platform. And fans are responding, with strong engagement rates for those exposed to the game on Paramount+. We're proud of this partnership and excited for the new season of an always thrilling show!

Roses are red, jackets are yellow. And that's just the way you seem to like it. The results of the latest Versus View poll are in, and by a wide margin you told us you're more excited to spend time watching Yellowjackets on Valentine's Day than trying to figure out the flavor of each chocolate in the red heart. Thanks to all who played, and congrats to John Partilla, our randomly picked winner this week. Keep your eye out for a V-day gift from us, because we believe fandom should always be fun & rewarding.

Yellow or red? We know love is in the air as February 14 approaches, but is that because it's Valentine's Day or because we finally get the start of the highly anticipated third season of Yellowjackets? What are your plans for Friday?

Patrick Mahomes & Taylor Swift's boyfriend could make history this Super Bowl Sunday unless Saquon proves to be unstoppable. But c'mon, we know the real appeal for many viewers isn't Chiefs vs. Eagles but Doritos vs. Pringles. So 'fess up: which part of the Big Game are you most excited about? Winner of this week's Versus View poll doesn't hoist a Lombardi trophy but will get a prize.

Nothing to see here … other than the reinvention & reimagining of the most boring/lazy form of network/streamer branding: the dreaded multi-title marketing campaign. If I still worked for a streamer I’d be sick with jealousy watching this, but thankfully from my current vantage point I feel inspired by its innovation — Bravo to Marian Lee and all who made this happen. This likely cost a small fortune to produce and isn't easily replicable or scalable but it underscores how fresh thinking can carve new paths forward.

We're thrilled to partner with Versus, unleashing real-time quizzes, polls, and challenges to our audience. Digital Trends readers love the interactive gamification, driving high engagement across our tech coverage -- from smartphones to entertainment. Head over to DigitalTrends.com to see how we're including immersive experiences into our content that spark fun and deepen your connection with technology.