Blockboard

💥 5 Things I Learned from Matt Wasserlauf of Blockboard – The Blockchain Savior of Ad Tech 💥 💥💥 Blockchain Is Not Your Crypto Bro’s Playground Matt Wasserlauf doesn’t have time for your "get-rich-quick" crypto fantasies. No, blockchain is the unsung hero of ad fraud transparency. He’s not talking about mining coins, he’s talking about mining out the scammers from the ad tech graveyard. Crypto’s baggage? Leave it at the door. 💥💥 Big Agencies? Yeah, They’re Stubborn Like That Reluctant Grandpa You know the type—“Back in my day, we did it this way!” Matt’s trying to drag the big players out of the 90s, kicking and screaming. The only difference? He’s not here for the excuses. While the big boys cling to outdated ways, Matt’s out here actually solving the problem. 💥💥 Forget Reach, Think Results Reach, frequency, impressions? Yawn. Matt’s talking real performance—the kind that puts cash in the bank, not just on a dashboard. If your campaign isn't driving sales, what’s the point? Blockchain's his weapon of choice, and let’s be clear—it’s not for your average influencer's #sponsored post. 💥💥 Ad Fraud Is Like the Hydra... But Matt’s Got a Chainsaw Cut one head off, two more grow back. Ad fraud is the Hydra of the digital world, and Matt's out here with a chainsaw instead of a butter knife. Blocking bad ads? Sure. But Matt’s chasing down fraud at its root, stopping the scammers before they even hit the scene. 💥💥 Trust Is the Secret Sauce In an industry where transparency is the unicorn we’ve all been chasing, Matt’s bringing it into reality. Trust isn’t just a buzzword; it’s the foundation of his platform. In an ocean of shady practices, Matt’s the lighthouse—and everyone else better start paying attention. So yeah, Matt Wasserlauf’s making blockchain sound cooler than any “disruptor” could dream of. He’s out here slaying fraud and fixing what everyone else is too scared to touch. #AdTech #Blockchain #Transparency #AdFraud #DigitalRevolution

🚨 $22 BILLION GONE. EVERY. YEAR. 🚨 That’s how much ad fraud is siphoning out of the industry—while agencies and middlemen pretend it’s just the cost of doing business. Bots, invisible ads, fake sites—welcome to the magic trick that keeps draining your media budget. But here’s the real question: Why isn’t anyone actually fixing it? Enter Matt Wasserlauf, the founder of Blockboard and one of the few people in ad tech willing to talk about the uncomfortable truth—that the industry doesn’t want transparency. Because when you start asking where the money actually goes, a lot of people start sweating. In this episode of The ADOTAT Show, we get into: 🔍 How ad fraud got this bad—and why it’s still getting worse 🔗 Why blockchain (NOT crypto nonsense) is the key to cleaning up the mess 🏢 Why big agencies are terrified of real accountability (spoiler: $$$) ⚡ AI’s role in ad fraud—is it the fix or the next trillion-dollar disaster? ⚾ Matt’s leadership lessons from the “hot corner” (third base, for the non-baseball fans) 🎸 Why Bruce Springsteen, baseball cards, and a little patience matter more than ever If you’ve ever questioned where your ad dollars are actually going, this is the episode you need to watch. The big players don’t want this conversation happening—but that’s exactly why you should hear it. 🎥 Watch it now. Drop a comment: Is blockchain the answer, or are we too deep in the fraud economy? ⬇️ https://lnkd.in/gByKxsys

LinkUnite Luminary Member Spotlight: Christine Volden 💡 With over 20 years of expertise in digital advertising and lead generation, Christine Volden has driven results for top brands like University of Phoenix, eBay, Salesforce, and Nordstrom. A proven sales leader, she has built and scaled teams at AOL, Yahoo!, and LiveRail (acquired by Facebook). Now leading sales at Blockboard, the only DSP built on blockchain, Christine is driving performance for brands like Proactiv, Planet Fitness, Chipotle, Dexcom, and Knockaround Sunglasses. Blockboard’s innovative platform prioritizes transparency, efficiency, and measurable outcomes, offering CPA and CPL-based partnerships for flexible, results-driven success. Christine’s 2025 focus is expanding Blockboard’s client portfolio, helping brands drive leads with performance-based marketing. When she’s not making waves in digital advertising, she enjoys traveling, cooking, and spending time with her family. 💞 Connect with Christine this week at eTail™ in Palm Springs, here on Linkedin or send an email to christine@myblockboard.com. 📧 LinkUnite Christine Volden Blockboard Matt Wasserlauf Greg Srilapa Ashley Rappaport Shya Lorance-Ashby Rebecca Kabir Marie Svet Amanda Farris Sara Malo Lindsay Stone Gayla Huber Tracy Laney Debbie Conrad #LinkUnite #LuminaryMemberSeries #WomenInPerformanceMarketing

Showcasing Blockboard and the future of Digital Advertising was an awesome opportunity at Etail. And demonstrating how Blockboard is 90% more efficient than Google and TradeDesk was another thing entirely. Welcome to Web3 #Blockboard #etail