VideoAmp

The future of content measurement requires rethinking metrics of consumption, and Melva Goffney Benoit is leading the charge⚡️ Melva recently shared her expertise at Informa’s Media Insights and Engagement Conference: "For media to be successful, there has to be a level of transparency. We actually have to work together... That means defining new metrics for the future.” A huge thank you to the other panelists for their valuable perspectives: Mary Kay Evans, Suzanne Persechino, Lukasz Jeziorski, and Lisa Heimann. Your insights are helping shape the future of our industry 🧠🚀

The measurement game is changing, and so have sponsorships—it’s no longer just about scoring points, but making every play count. Our friends at Relo Metrics just delivered a slam dunk: the 2024 Sports Scoreboard Report, with VideoAmp viewership data coming in for the assist. Dive into data that can help drive sponsorship strategies built for the future and download the full report  🚀 ➡️ https://lnkd.in/gf54M_SV

Couldn’t have said it better Peter Liguori 🎤👌🏻 The conversation around modern media measurement is heating up. Featured as The New York Times 'Quote of the Day' ⬇️ https://lnkd.in/gpMCj3MD Scope out the full article ⬇️ https://lnkd.in/gC-x2NqG

"I think the biggest opportunity is to continue to learn about things you don't know about. Take risks, seek out things you don't know how to do.” Is that life advice or a quote from Jenny Wall on the Up Next Podcast with Gabriella Mirabelli?? Maybe it’s both? 👀 Listen here 🎧 https://lnkd.in/ezFz9skV

Just in case you needed a refresher on everything Powered by VideoAmp™️ does 😉 Check it out ➡️ https://lnkd.in/ewvYJ-zg

⏰ Tomorrow! ⏰ If you're headed to #MIE25, catch Melva Goffney Benoit in conversation with fellow industry leaders from 12:15pm - 1:00pm 🤩

📣 A quick word 📣 In a marketplace where every advertising dollar is scrutinized, reliability in audience measurement is everything. This data directly affects how media is valued, how ad budgets are allocated, and whether brands are truly reaching their intended audiences. Networks deserve a measurement system that fairly represents their reach. Advertisers should know exactly what they’re paying for. Agencies need confidence that they’re optimizing toward real audience behavior, not statistical anomalies. At VideoAmp, we are actively developing methodologies using advanced technology and data science to capture the rich diversity of the U.S. population, while maintaining compliance with state privacy laws and respecting consumer privacy. With Upfronts approaching, it’s time to take a hard look at measurement. Advertisers, agencies, and networks deserve clarity and confidence in the data they’re using to drive decisions. Follow the conversation here: https://lnkd.in/gVBfvRQ3

Measuring people >>> measuring devices. In the season 1 finale of Getting Schooled, Peter explains how VALID™ keeps your audience’s identity intact, despite a fragmented ecosystem. Thanks for a great season Peter Nummerdor, 10/10 would take your class again🤓

Are you getting a 360 view of your content measurement? 🌐 VideoAmp’s Melva Goffney Benoit will take the stage with some of the industry’s sharpest minds at #MIE25 to discuss how evolving metrics and data are transforming content strategies, from development to cross-platform engagement. Learn more ➡️ https://lnkd.in/gNMgPhwn

🚨 Just drafted 🚨 With over 20 years in the game, we’re amped to add Dan Donnelly to our starting lineup as the Head of Sports Strategy. As Bryan Goski put it, Dan was perfect for the job "based on his history and experience, not only in the sports vertical, but the understanding of linear, digital, cross-platform measurement and currency initiatives..That’s really where we’re headed.” We can’t think of a better QB to take our 2025 season to the next level. 📈 Check it out → https://lnkd.in/e4npG9AX