Virago Marketing

Struggling to Stand Out in the Logistics Industry? Driver shortages, rising freight costs, and growing competition are making it tougher than ever for supply chain and transportation companies to thrive. Our latest blog reveals how to: ✅ Align sales, marketing, and culture to build trust and efficiency. ✅ Leverage AI to streamline workflows and personalize outreach. ✅ Rethink event strategies for stronger shipper relationships. 💡 Learn from Trey Griggs, founder of Beta Consulting Group, as he shares proven strategies to help your business grow. 👉 https://lnkd.in/gRhj2wwN #logistics #supplychain #transportation #alignsales

Out with the old, in with the bold!  🚀 When Transharpe realized their brand no longer aligned with their vision, they didn’t just settle—they transformed. With us as their partner, their rebranding journey turned into a growth story worth sharing! Curious about the results? Keep reading. In just 7 months, we helped them: ✨ Create a powerful new identity as meshVI ✨ Develop a fresh logo, brand guidelines, and website ✨ Streamline the process with our industry expertise The results? A brand that resonates, increased traffic, and rave reviews from stakeholders. At Virago, we’re more than marketers—we’re partners in your growth. Whether it’s rebranding or building a strategy to meet your goals, we deliver real results every step of the way. Let’s make your vision a reality. Check out the full case study here>> https://lnkd.in/ge4tdv5C #ViragoMarketing #SupplyChainMarketing #RebrandingSuccess

Happy Thanksgiving from Virago Marketing! 🍂 This Thanksgiving, we're grateful for the amazing supply chain marketers, logistics innovators, and industry pros who keep everything moving (literally and figuratively). Just like in supply chain, it’s all about bringing the right pieces together to create something great! Here’s to smooth operations, strong partnerships, and a day filled with food, family, and fun. Wishing you a wonderful Thanksgiving! 🦃✨ #Thanksgiving2024 #SupplyChainMarketing #GratefulForGrowth

🎯 Want to Crush Your 2025 Goals? It Starts with This Survey! 🎯 The holiday season is here, but before you dive into year-end celebrations, take two minutes to help shape the future of supply chain marketing. Our 2025 Supply Chain Marketer Survey is your chance to weigh in on the trends, strategies, and challenges shaping the industry—and get ahead of the competition in the new year. 👉 Don’t miss out—share your insights now: https://bit.ly/3XKof8s #SupplyChainMarketing #Survey2025 #B2BMarketing #2025Trends

Let’s Talk Marketing Maturity! This isn’t just a buzzword—it’s the secret to smarter strategies, team alignment, and driving real revenue growth. Understanding your marketing maturity level helps you identify areas for improvement and create a roadmap to success in your . Here’s how to start leveling up: 💡 Know Your Audience: Research like a pro! Supply chain and transportation companies prioritizing audience insights score 14 points higher in marketing maturity. 💼 Align Sales & Marketing: Break down silos! Aligned teams see a 208% increase in revenue from marketing efforts. 📊 Track, Tweak, Triumph: Set clear KPIs, evaluate performance, and adjust strategies to drive measurable growth. Ready to take your marketing to the next level? Let’s make it happen! #SupplyChainMarketing #MarketingMaturity #MarketingStrategy #ViragoMarketing #BusinessGrowth

🚨 Transportation Leaders: Are You Ready to Hit the Hammer Lane with AI? The "hammer lane" isn’t just for highways anymore. For transportation companies, it’s all about staying in the fast lane with AI-powered marketing strategies! Discover how AI can: 👉 Streamline operations 👉 Supercharge load matching 👉 Strengthen human connections (yes, AI can do that too!) Get actionable tips and a list of must-have AI tools in our latest blog. Don’t miss out—click the link to read more! 🔗 https://lnkd.in/gQ7-29xp #TransportationMarketing #AI-Powered #FreightForward #SupplyChainMarketing #AI 

🚀 In-house marketer or agency partnership? It's a crucial decision for any business. Did you know? According to a Deloitte survey, 70% of businesses are now outsourcing at least some of their marketing efforts to agencies. Our latest blog breaks down the pros and cons of both options, covering: - Cost considerations - Scalability - Expertise range - Brand alignment Make an informed choice for your marketing strategy. Read the full analysis here: https://lnkd.in/gNJmsmc5 #MarketingStrategy #BusinessGrowth #AgencyVsInHouse

🚨 New Edition of The Content Catch Up is here! 🚨 Want the latest sales & marketing insights tailored for the logistics industry? This issue is packed with content that’s sure to inspire and inform, from expert podcast discussions to strategic marketing blogs. 📝 ON THE BLOG: ▶ The Death of Lead Generation and the Rise of Demand Generation ▶ Why 2025 is a Pivotal Year for Supply Chain Marketing 🎙️ ON THE PODCAST: ▶ Simplifying Sales: How to Cut the Complexity and Boost Results with Lars Ward ▶ Breaking the Mold: Unconventional Sales Tactics That Drive Growth with Nate Wright 📢 EVENTS & MORE: Get the scoop on upcoming industry events and special podcast episodes you won’t want to miss! 👀 Check out the full edition and make sure to subscribe!

Have you ever thought about what makes you really stand out in the crowded world of sales and marketing? 🌟 In our latest FR8 Marketing Gurus episode, I spoke with Nate Wright, CMO & Partner of B2B Bandits, who’s been leading with creativity and grit for 16 years. This conversation is full of insights, unconventional tactics, and stories that will have you rethinking your strategy. Here’s what you’ll learn: ✔ Creative Hiring and Early Hustles ✔ Unconventional Sales Tactics ✔ The Power of Tone and Authenticity ✔ Event Strategies for Relationship Building ✔ Future Trends and Predictions If you're ready to elevate your sales and marketing game with a fresh, creative approach, this episode is a must-watch. 📺 Watch the full episode on YouTube now - https://lnkd.in/euXMj9Sc - or find us on your favorite podcast platform! #SalesAndMarketing #CreativeStrategies #FR8MarketingGurus #Innovation #UnconventionalSales

FAQ: How Will Budgets Evolve for Supply Chain Marketers in 2025? Economists predict that 2025 could be a turning point, which means marketing departments could see more resources to work with. More resources translate to new tools, advanced strategies, and the chance to prove the value of marketing in your supply chain business! 🔗 Explore more on how marketing budgets are shifting: https://bit.ly/3O7RoG7 #SupplyChainMarketing #MarketingTrends #2025Trends #ViragoMarketing #MarketingBudgets