Virtual Incentives

Chatbot surveys are changing market research. These AI-driven tools ask follow-up questions like "Why did you say that?" to gather deeper insights. This shift towards qualitative data means researchers need new strategies to keep respondents engaged. Adapting to these changes will be important for success in the future. https://hubs.ly/Q037ZWZN0 #MarketResearch #AIinSurveys

Survey fatigue and declining response quality are growing concerns in market research. The FARE framework addresses these by examining 12 factors, including incentive strategies, survey design, and accessibility. For example, it considers how reward types might differ for Gen Z versus Boomers, or how mobile optimization affects completion rates. Addressing surveys holistically from start to finish is the best way to encourage more engaged participants. https://hubs.ly/Q038zgB70 #PersonalizedResearch #SurveyStrategy #FAREFramework

Outdated recognition programs have faded into corporate white noise. Top talent slips away as companies overlook the nuanced ways employees want to be appreciated. Enter persona-driven employee recognition strategies. Our first persona, "Convenience Chloe" represents the employees who crave meaningful, tangible rewards. Chloe likes: 🔹 Lightning-fast, simple reward redemption 🔹 Merchandise that tells a story 🔹 A curated catalog experience like modern online shopping Learn more about Chloe and the benefits of including her persona in your strategy. https://hubs.ly/Q037zzT80

See you at SampleCon 2025! We're just a month away from gathering with industry leaders at SampleCon, where the future of data insights takes center stage. From March 17-19 at The Langham in Pasadena, we'll be part of the conversations shaping how we collect, understand, and apply data in our industry. Looking forward to insightful discussions, collaboration, and meaningful connections. See you there! #SampleCon #DataInsights #MarketResearch #MRX

We’re live at succeet GmbH in Frankfurt, Germany, today and tomorrow! Stop by Booth 431 to connect with us and chat with Frank Kelly about enhancing your respondent experience. Are you here? Come say hello!

We're gearing up for succeet GmbH in Frankfurt, Germany, on February 12-13. Only a week to go! Find us at Booth 431—will you be attending? Let’s connect! #Succeet25 #MarketResearch #Incentives

Danny Farkas and Zachary Jones are heading to the QRCA Annual Conference in Philadelphia from February 11-14, 2025! We can’t wait to engage with fellow industry experts and dive into the newest advancements in qualitative research. The countdown is on—just 7 days until the event kicks off! Will you be there? Let us know!

Basic rewards leaving employees unimpressed? Switch it up with persona-driven incentives that actually motivate. By understanding and catering to the diverse preferences and aspirations of your employees, you can create a rewards program that fosters engagement, motivation, and loyalty. Here's how to do it: ✨Identify dominant reward redemption personas within your organization. ✨Curate a diverse rewards catalog with merchandise, gift cards, and experiential options to cater to different personas. ✨Continuously refine and optimize your persona definitions based on employee feedback and data analysis. https://hubs.ly/Q02YVh8F0 #ResearchIncentives #MarketResearch #ParticipantEngagement #IncentiveDesign #ResearchIntegrity #RecruitmentStrategies #BestPractices #VirtualIncentives #mrx

We're excited to share that Frank Kelly will be attending CIPHER 2025 at USC’s Capital Campus in Washington, D.C., from February 26–28! As the leading event for probability-based panel research, CIPHER brings together top researchers and policymakers to explore innovations, challenges, and opportunities in the field. Will we see you there?