Virtuous

Virtuous

Software Development

Phoenix, Arizona 10,526 followers

Growing global generosity by helping nonprofits better connect with and inspire their supporters.

About us

Our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. Virtuous is more than just a CRM. It’s the only responsive fundraising platform designed to help nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. Virtuous unifies fundraising, marketing, and donor development activities, rids teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns — all in one place.

Industry
Software Development
Company size
51-200 employees
Headquarters
Phoenix, Arizona
Type
Privately Held
Founded
2014
Specialties
Nonprofit CRM, Reporting, Fundraising, and Nonprofit Marketing Automation

Products

Locations

Employees at Virtuous

Updates

  • View organization page for Virtuous, graphic

    10,526 followers

    📣 Attention, Marketing teams! Can your CRM offer practical marketing features such as: automated tasks & workflows, personalized campaigns, and 360 degree donor views? 🎥 Watch the on-demand recording of our most recent webinar, How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This? featuring Virtuous' Carly Berna and Catherine Kutys to discover these insights. In this session, we explored how to overcome common marketing challenges such as: 👨💻 Managing email communications across systems that don’t communicate. 👀 Gaining visibility into fundraising activities to avoid stepping on toes or duplicating efforts. ⚒️ Improving donor retention year-over-year with more intelligent tools and insights. Discover more about how Virtuous' responsive fundraising CRM platform can transform your nonprofit today. Watch the on-demand recording now ➡️ https://vrtuo.us/40pi6zN #webinar #crm #marketing #fundraising #campaigns #automation #nonprofit

  • View organization page for Virtuous, graphic

    10,526 followers

    Higher ed fundraising is evolving fast! 🏃♂️ Keeping up requires modern strategies paired with modern tools—but many institutions are stuck with disconnected systems and outdated workflows. Join us for a FREE webinar on 1/30 at 2pm EST to learn how to: ✅ Identify and fix the biggest tech gaps limiting your growth. ✅ Personalize donor engagement with automated workflows and data insights. ✅ Connect multiple systems for a complete donor view. ✅ Use a Responsive CRM to deliver smarter asks and track donor impact. Join Steve MacLaughlin from SJ Consulting along with Kayla Schneider and Scott Holthaus from Virtuous for this webinar packed with practical examples that will show you how higher ed fundraisers can modernize systems, deepen donor relationships, and drive growth. 📅 Save your spot today ➡️ https://vrtuo.us/4jnpap2 Let’s make 2025 your most successful fundraising year yet! #webinar #crm #nonprofit #fundraising #philanthropy #education

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  • View organization page for Virtuous, graphic

    10,526 followers

    📽️ New Episode Alert: Ask a Responsive Fundraiser with Carly Berna! We’re excited to welcome our very own Carly Berna back to Ask a Responsive Fundraiser! This week, she tackles three hot topics: 📊 Fundraising Metrics: How to determine what’s working (and what’s not). 🎨 Brand Refreshes: Balancing new ideas with donor loyalty. 🤖 AI in Nonprofits: Ethical and practical ways to embrace the future. 👉 Watch Carly’s full video for detailed insights, and don’t forget to check out past editions of Ask a Responsive Fundraiser! Read the full blog here ➡️https://vrtuo.us/3CbgH7M #Fundraising #Nonprofits #AI #Branding #ResponsiveFundraiser #CRM

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  • Still stuck in the grant grind? 📝 Hours lost searching for funders? Rewriting proposals instead of winning them? Scrambling to pull together reports? It’s time to work smarter. In this free webinar, you’ll learn: 🔍 AI prompts to speed up research and reporting. 📝 Strategies to craft winning proposals in less time. ⚙️ Tips for combining AI + CRM tools for better results. Seats are filling fast—save yours today! Register here 👉 https://vrtuo.us/3Whl6gk #webinar #nonprofit #crm #fundraising #winning

    Developing Your 2025 Grant Strategy: How to Win More & Save Time With AI » Virtuous Software

    Developing Your 2025 Grant Strategy: How to Win More & Save Time With AI » Virtuous Software

  • View organization page for Virtuous, graphic

    10,526 followers

    🎙️ In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft's Chief Product Officer and Tech for Social Impact Leadership Team member, Erin McHugh Saif! Erin begins by sharing her background, which includes experience working for big tech companies such as Blackbaud, Salesforce, and TIBCO. Next, Erin explains the nonprofit side of Microsoft and how philanthropy has helped to shape Microsoft over the years when it comes to connecting with its users, as well as the community at large. Also along the way, Erin shares:  👨💻 How AI and technology have helped shape the nonprofit world, and what they have the power to achieve moving forward 🖥️ The distinction between how nonprofits and for-profits use Microsoft as a service 📈 For-profit trends that can be applied to nonprofits  💪 Microsoft services that are currently being delivered to for-profits that present the biggest opportunities for nonprofits Watch or listen now at ➡️ https://vrtuo.us/4aflqlm or wherever you get your podcasts. The Responsive Lab is also available on YouTube at ➡️ https://vrtuo.us/3DWtMCA. #podcast #crm #nonprofit #fundraising #microsoft

  • View organization page for Virtuous, graphic

    10,526 followers

    💡 The future of giving is changing—are you ready? 🚀 Asset-based giving is on the rise. •Donors are moving beyond cash gifts—think stocks, donor-advised funds (DAFs), and legacy gifts—to maximize impact and tax savings. 📊 Smarter tools for smarter fundraising. •Platforms like Virtuous and partners like Infinite Giving make it easier to track gifts, manage assets, and embrace responsive fundraising. 🌱 Sustainability starts now. Micro-endowments and legacy gifts can create long-term stability and growth—fundraising once, impacting forever. 📣 Ready to adapt? Learn how nonprofits can embrace asset-based giving with insights from Infinite Giving's CEO, Karen C. Houghton ➡️ https://vrtuo.us/4fW4EZU #nonprofit #business #fundraising #finance #CRM

  • View organization page for Virtuous, graphic

    10,526 followers

    Are your donor acquisition strategies ready for 2025? 🤩 Donor acquisition isn’t just about clicks anymore—it’s about building relationships that last. Successful nonprofits know how to combine paid media with smart CRM strategies to attract the right donors, track results, and nurture long-term supporters. Join us for a FREE webinar with Brad Davies where we’ll break down the full donor acquisition lifecycle: ✨ Build high-performing paid media campaigns that deliver results. ✨ Track ROI and measure donor lifetime value. ✨ Automate follow-ups to convert leads into long-term supporters. ✨ Prove impact with CRM-driven reports and insights. ✨ Scale growth by connecting marketing spend with donor outcomes. We’ll also show you how Virtuous CRM helps nonprofits track performance, automate donor journeys, and create reports that fuel growth. Ready to make every dollar count in 2025? Register here and save your spot 👉 https://vrtuo.us/4gO25dF #nonprofit #crm #fundraising #webinar #roi #marketing #strategy

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  • Planning Major Donor Trips Shouldn't Be This Hard 🤔 Have you ever tried planning a major donor trip, only to find yourself buried in spreadsheets, scrolling through contact lists, or even Googling zip codes to figure out who lives where? It’s a logistical nightmare—and it takes you away from what really matters: connecting with your donors. That’s where Virtuous makes all the difference. Our mapping feature lets you: 📍 Instantly see which major donors are in a specific area 📊 View giving history to prioritize meaningful visits 🕒 Save hours of planning and focus on building relationships Stop wasting time on outdated tools and guesswork and start planning trips that drive real impact. Watch this video for a sneak peak of how this feature can transform your major donor strategy! Meanwhile, learn more at ➡️ https://vrtuo.us/4h7gOjr. #Nonprofit #Connection #Relationships #Fundraising #CRM

  • View organization page for Virtuous, graphic

    10,526 followers

    Are you leaving money on the table by not accepting stock gifts? 👉 Here’s what you need to know: 💸 Bigger gifts, bigger impact • The average online cash gift is $128, but the average stock gift is $8,000. • Many grants also come in stock form—opening up even more opportunities for growth. 📈 Raise more with asset gifts • Nonprofits that ask for stock gifts in addition to cash raised 55% more over five years. • Asset gifts may be less common, but they’re often much larger and transformational for your mission. ⚙️ Simplify stock giving • Traditional brokerage accounts can take 12 weeks and 50+ pages of paperwork to open. • Solutions like Infinite Giving can help you open an account with just 30 minutes of your time—and it’s ready in 3 business days. 💡 Want to learn more? Hear from Karen C. Houghton, Founder and CEO of Infinite Giving, on how to make asset-based giving easy ➡️ https://vrtuo.us/4jcfMo9 #nonprofit #leadership #crypto #fundraising #transformation #impact

  • View organization page for Virtuous, graphic

    10,526 followers

    📽️ New Episode Alert: Ask a Responsive Fundraiser with Karen Houghton! We’re thrilled to feature Karen C. Houghton, CEO of Infinite Giving, on this edition of Ask a Responsive Fundraiser! Karen brings her expertise in nonprofit financial sustainability, asset-based giving, and donor-centric strategies to help organizations maximize their resources. 📌 This Week's Topics: Navigating asset-based donations like stocks and crypto 💰 Building trust with risk-averse boards 🤝 Trends shaping the future of nonprofit finance 📈 💡 Karen’s advice: Open a brokerage account, update your gift acceptance policies, and educate your donors about the benefits of asset-based giving. 📺 Watch the full video for more insights from Karen ➡️ https://vrtuo.us/3DObJhO #ResponsiveFundraising #NonprofitLeadership #InfiniteGiving #StockDonations #CryptoGiving #FinancialSustainability #AskAResponsiveFundraiser

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Funding

Virtuous 8 total rounds

Last Round

Private equity

US$ 100.0M

See more info on crunchbase