Visual Approach Analytics reposted this
Southwest blinked in Hawaii. Why? Our latest newsletter looks at Southwest's reduction in Hawaiian interisland flying next spring. We offer three reasons why it's the right time to pull back. Not least of those is the Elliott truce (we prefer the word "remission"). Things need to improve and interisland flying is low hanging fruit. Just how bad is it? Southwest filled just over half of its interisland seats in Q3 compared to Hawaiian's 78%. But that makes sense when you consider Southwest was likely charging more resulting in the lower load factors. Right? Not quite. Not at all, actually. Southwest tickets sold at a 25% discount to Hawaiian's interisland offerings. Fewer passengers at lower fares. Not good. Or as they say in Hawaii: ʻaʻole maikaʻi There are other reasons now was the time for Southwest to reconsider its level of interisland flying. Read the entire analysis and consider subscribing to the weekly newsletter. It's free: https://lnkd.in/gspftbv8