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🌟 #ReadyOrNot Campaign: A Game-Changer in East Africa 🌟 We're thrilled to announce that the #ReadyOrNot campaign has been recognized among the Top 3 Most Influential Campaigns in East Africa! This campaign challenged stigma and misinformation surrounding pregnancy termination, fostering openness and informed conversations on sexual and reproductive health rights. 📊 Impact at a Glance: 1. Reached 10.5M people, resulting in an increase of 4,700 members to our community, now standing strong at 51,932 members. 2. Over 2.5M engagements and video views. 3. Achieved a 35% increase in positive sentiment, spotlighted in Kenya’s leading media outlets. This milestone underscores the power of collaboration, creativity, and a mission-driven approach in shaping meaningful societal change. A big thank you to our incredible teams at Population Services International and Viya Health plus Belva Digital, our amazing agency partner, for their unwavering dedication and hard work. Together, we’ve broken barriers and built a future where every individual can access accurate information and compassionate care. 💜 #SRHR #SocialImpact #CampaignSuccess #EastAfrica #HealthInnovation #InfluencerMarketing #DigitalTransformation #CommunityEngagement