VIZIO Ads

The right Smart TV strategy doesn’t just put your brand on screen—it brings customers through the door. One furniture retailer put VIZIO’s Home Screen sponsorship to the test, and the results? Game-changing. ✅ 57% of in-store visits came from the Home Screen sponsorship—despite making up only 14% of total impressions ✅ Higher conversion rates + lower cost-per-visit, proving that the Home Screen isn’t just premium ad space—it’s a foot traffic engine By owning prime TV real estate—like Hero Unit placements and Discovery Row sponsorships—the retailer met consumers at the moment of decision, right when they powered on their TVs. 💡 Takeaway: Home Screen sponsorships don’t just build awareness—they drive action. 📍 See the full impact for yourself: https://lnkd.in/gZ8gdbaD

Game day just got easier—and smarter—with Sports Zone! Say goodbye to the guesswork and hello to the ultimate fan experience. Sports Zone on the VIZIO Home Screen gives viewers everything they need to plan for the big game—all in one convenient place. From game day coverage to can’t-miss matchups, we’ve got fans covered. For advertisers, it’s more than a hub—it’s an opportunity. Sports Zone creates a direct connection with fans right on the first screen they see. Ready to take your game day strategy to the next level? Learn more here: https://lnkd.in/ghwCMJes

We are so excited to announce that our very own Katherine Pond is this year's Fast Forward Award honoree! https://lnkd.in/gErYJK6H As VIZIO’s Group VP of Platform Content & Partnerships, Katherine is a powerhouse in the CTV space, shaping the future of streaming with smart content choices that keep viewers entertained and our industry evolving. A huge thanks to Media Play News for the honor!

Thank you to everyone who joined Kris Sadens, ACC, Katlyn Wilson and Allison Clarke in the #VIZIO Lounge at BrandStorytelling during #Sundance2025! It was incredible to celebrate how brands are using storytelling to connect, inspire, and leave a lasting impact. Here’s to the power of creativity and the stories that resonate!

VIZIO is heading to IAB ALM next week in beautiful Palm Springs! Don’t miss: -Mike O'Donnell, our Chief Revenue & Strategic Growth Officer, will take the stage alongside industry leaders from dentsu, NBCUniversal, and AdMonsters for the “Unlocking the Potential of CTV” panel. -Adam Bergman, Group VP of Advertising & Data Sales, will kick off the event’s streaming track with an insightful introduction. Let us know if you'll be there—we’d love to connect!

Today's TV viewers aren't flipping channels anymore, they rely on their smart TV Home Screen for curated, personalized recommendations from the moment they turn on their televisions. Find out how one broadcaster leveraged this valuable piece of real estate for a campaign that made those exposed more than twice as likely to tune in: https://lnkd.in/gySK6ZrB

We’re proud to strengthen our platform offerings with VIZIO’s new streaming bundle featuring Starz and AMC Networks. This collaboration is a testament to the power of partnerships in delivering meaningful solutions to meet evolving consumer demands in the streaming landscape. By combining top-tier content with seamless integration, we’re enabling our partners to: - Expand reach to millions of engaged VIZIO users. - Boost subscriber acquisition through differentiated value offerings. - Enhance user engagement with premium, diverse content, from AMC+’s Dark Winds and Anne Rice’s Mayfair Witches to STARZ’s John Wick: Chapter 4 and Power Book III: Raising Kanan. Together with STARZ and AMC Networks, we’re reimagining how entertainment is delivered, valued, and experienced. https://lnkd.in/dxuVXddH

At Variety's #CES Summit, our Chief Revenue and Strategic Growth Officer Mike O'Donnell took the stage to talk about how we innovate ad formats that reach across generations. Check out what he had to say:

Last year, VIZIO took our longstanding collaboration with The Trade Desk to the next level by integrating OpenPath. Check out the new case study to see its impact and how we are raising the bar together for transparency and SPO in CTV ⬇️