VSA Partners

40+ years 1000+ brave clients  A whole lot of #madebyvsa.

Looking for some typography inspiration for the new year? VSA’s Cody Fenske was featured in Creative Bloq’s round-up of the hottest typography trends for 2025. Here’s Cody, for prediction no. 7: “I’d predict stretching type in a lo-fi way, à la ‘brat’ (for better or worse), is something we’ll see more of…Punk aesthetics typically get co-opted by the big dogs, and you could argue that because Charli XCX is mainstream, it already has been.” Thanks to Antonia Wilson and Creative Bloq for including VSA! Check out the full piece below.

Switch off the screens and cue the friends and family—it’s holiday time!   But before we get too far along in the merrymaking, we want to make sure to express our gratitude. Thank you for all of the truly wonderful collaboration in 2024, and in the new year to come.   Cheers, Your friends at VSA

“But hate it or love it, it’s made an impression.” In this month’s newsletter, we hear from Chief Creative Officer Curt Schreiber as he shares his thoughts on the controversial Jaguar rebrand, and what it can teach us about moving brands forward (or not). Want this newsletter delivered right to your inbox? Click here: https://lnkd.in/gQNUHDNj

New spots for our client FactSet are live! Check out some of our favorites from the 16 (!!) new additions below. This is the latest round of the on-going “Not Just the Facts” campaign, which highlights how FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights—and make the most of them. Full story here: https://lnkd.in/gS3Fjknk A big thank you to our production partner Thinking Machine, and the whole team who helped launch this latest round: Kim Mickenberg: Associate Partner | Executive Creative Director Megan Schulist: Creative Director Tarek El-Mofty: Associate Partner | Executive Director, Production Bryan Haney: Director, Motion Production Thomas Horne: Director, Editing and Animation Nate Pence: Motion Editor Maria Erdmann: Associate Director, Copy Editor Briana Lockett Van Andel Lockett Van Andel: Business Manager Ronald Crecco: Music Composer Matthew Docter: Director Jason Docter: Director Alon Simcha: Executive Producer Alexandra Byer: Line Producer Kip Bogdahn: Director of Photography Ursula Barker: Art Director Lauren Charkow: Casting Director

We’re all powered up! 🚀 Really excited to share that VSA was recently selected for the 2024 Inc. Power Partner list, a directory of curated companies that all meet rigorous standards of B2B excellence. In order to earn a spot on this list, Inc. Magazine interviews past clients of VSA to get an unbiased look at what it’s like to work with us. So we’re especially honored to have received this placement, as it’s a direct testament to the quality partnerships we’ve built with clients—sometimes over decades. Thank you to Inc. Magazine for selecting VSA, and to all our amazing clients who helped make it happen.

Latest edition of the VSA Newsletter is out! In this week’s edition, we’re looking at: ✨ how brand should be used differently depending on your business phase ✨ behind-the-scenes of a brand refresh ✨ the halo effect of great b2b ads Want the VSA newsletter delivered right to your inbox? Click here to subscribe: https://lnkd.in/ejpZ9DUC

While the power of brand might be undeniable, that doesn’t mean it’s always easy to know how to use it. VSA CEO Anne-Marie Rosser recently wrote a piece for Forbes that dives into specific scenarios when brand can be a powerful lever for change, and HOW to use it for maximum impact. She tackles a few common scenarios businesses might find themselves in, including: - Go To Market - IPO - Mergers and Acquisitions - Modernizing a Legacy Brand Check out the piece below, and thank you Forbes for the publication!

Sharing this really excellent celebration of Hispanic Heritage Month from our client Cricket Wireless.    The “Con ganas de MÁS” Cricket campaign is an amplification of their partnership with swiirl, a platform that connects brands with emerging artists and allows brands to directly invest in academic art programs. Cricket asked art students from Hispanic communities in the U.S. to create self-portraits of their future selves, embodying their hopes and dreams for the future. Shout out to Dieste Inc., who partnered with Cricket to create this campaign.    Check out more on the landing page here: https://lnkd.in/g8XRGSvf. And see the sizzle reel VSA created for Cricket below.    Happy Hispanic Heritage Month!

No one gets talent like Addison Group. Very excited to share the launch of Addison Group’s new website, and a refreshed brand for its talent solutions business unit! 🚀 This work contains many beautiful and strategic design moves, and it all centers around what makes Addison Group so special: its people. Thank you to Addison Group for being a wonderful client and partner in this endeavor, and congratulations on the launch! And cheers to the VSA-side team: Kayden Sparks, Director, Project Management Doug Gallow, Associate Partner, Client Engagement Bill Maday, Associate Partner, Writing YanYan Zhang, Associate Partner, Design Amber Dunk, Creative Director, Design Michael Ryterband, Associate Creative Director, Design Shayna Blinkoff, Staff, Design Jimi Geiyer, Associate Creative Director, Design Morgan Itterly, Associate Director, Digital Design Abigail Williams, Staff, Digital Design Jeff Schulz, Creative Director, Content Strategy Bisola Sosan, Staff, Writing Janelle Blasdel, Creative Director, Writing Rebecca McNerney, Associate Director, Strategy Mike Lee, Director, Strategy Katelyn Barr Barr, Staff, Project Management John Reglin, Senior Staff, UX Design Maria Erdmann, Associate Director, Copy Editing