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The second-highest priority for Shopify merchants as they prepare for the next selling season? Channel expansion. With 55% of young buyers citing Instagram as their shopping channel of choice, brands with staying power recognize the importance of meeting customers where they are—whether that’s online, on their favorite social platforms, or in-person. Here’s how they’re doing it: 1️⃣ Connecting to new sales channels Shopify merchants can sync their existing product catalogs to top online marketplaces, like Target Plus and eBay, to reach new audiences. The same goes for social platforms, where merchants are using channels like TikTok Shop to sell directly in the app. 2️⃣ Selling internationally If there’s a viable market for a product overseas and a brand isn’t shipping cross-border, someone else will. When merchants leverage our international sales tools, shoppers are automatically redirected to a localized store experience based on their IP address, complete with translations, local currencies and payment methods, even region-specific content and pricing. 3️⃣ Dabbling in physical retail Sixty percent of consumers say they buy small items online but head in-store for larger purchases. Whether or not a permanent retail location is on the roadmap, merchants are dabbling by hosting pop-ups to build community and meet the growing demand for in-person experiences. 4️⃣ Tapping into the creator community Merchants cite influencer marketing as the second-highest priority marketing trend over the next year, and are looking to creator partnerships to build audience trust and increase reach. Shopify Collabs, our in-house influencer marketing tool, connects merchants with creators who can introduce their products to new, highly engaged audiences. Expanding to new channels not only increases reach with target audiences. It can also reduce friction for business owners and their customers. But don’t just take our word for it. Ask merchants, like BK Beauty and Uncle Studios, who scaled their brands with these strategies: https://lnkd.in/gHcwyv9Y