WEK & Associates

Happy New Year! 2024 was truly a great one and we are looking forward to getting after it and kicking off an even bigger year with all of our manufacturers and customers. For now, we hope you all enjoy the time with friends and family - and maybe some football.

As we wind down into the end of year, we hope you all have a joyous holiday season, whatever you celebrate. We are grateful for all of the amazing manufacturers, distributors, dealers, and many more that we get to work with everyday - and look forward to a new year with all of you. We have some exciting things happening in 2025, so stay tuned here over the next few weeks. But for now we wish you a Merry Christmas full of hot chocolate, movie marathons, and maybe even a dip in the pool depending on where you are.

There are few things more eye-opening than an absolutely filthy pool filter - even though that means it's doing exactly what it's supposed to do. A quick search of 'cleaning pool filter cartridge' on social media will produce some pretty interesting videos. While you may hear that "a filter is a filter is a filter", we have seen the opposite, and that the quality of your pool filter can have a major impact on your water cleanliness, and at a bare minimum cost you a lot of time, money, and energy. FILBUR Manufacturing produces the highest OEM-grade tri-lobal media filters you can find, offering a superior filtration (catches 50% more dirt) with much easier maintenance (lasts 2.5x longer between cleans, which are easier and faster when needed). They're also extremely durable, with reinforced high-flow PVC center cores and wider break-resistant bands, which means they will last much longer without the need for replacing. See the anatomy of Filbur cartridges below for some of the ways that make them a top filter. If you're not using or bringing in Filbur tri-lobal filters, you are missing the chance to impress your customers and save time, money and headaches. Talk to us today and let us show you the difference.

Friday Funday at SCP Distributors/ Superior Pool Products West Palm Beach where the man/myth/legend of Southeast Florida Shannon Adkins was taking customers through the amazing product offering of PMM - Premix Marbletite Mfg. Co. PMM offers more than just beautiful finishes with stellar results for applicators and homeowners - offers these benefits and more with first class support & service from the PMM team. If you want to work with products that the manufacturer truly stands behind, PMM is a leader plain and simple. Talk to us today if you're ready for a fresh start with your plaster offering in 2025.

It may be the holiday season but you won't find the WEK team coasting into the end of the year. Our Northeast Florida All-Star SAM HOUGH was recently out with Vermana Inc doing a stellar application of Basecrete Technologies. Water finds a way - and Basecrete has continued to set the market standard for waterproof and water-resistant bond coats. This is an absolutely essential step for many pool applications - especially around tile line, negative edges, and elevated pools (think rooftop or not on the ground floor) where issues can occur quickly without proper waterproofing. If you are a builder and want to enhance the quality of your pools for your customers, especially long-term, talk to us about Basecrete today.

Happy Thanksgiving to all!!🦃🍽 Most relatable moment on TV for celebrating Thanksgiving. If you don’t start or end your evening with some elastic pants did you do it right?? We sure do have a lot of reasons to be Thankful.

What a week at the International Pool, Spa and Patio Expo in Dallas. It's so impressive to see how many innovative products and inspiring people are driving our industry forward. We saw so many old friends, made some new ones, and had many fantastic conversations about what the next year and beyond holds for all of our manufacturing partners, distributors, and dealers. AQUASALT, Artistic Paver Manufacturing, Ashland Pump, Basecrete Technologies, Blue-White Industries, Global Pool Products, Magic Plastics, Inc., Ocean Blue Water Products, PMM - Premix Marbletite Mfg. Co., Poolside Tech, Raypak, Solenis, Westlake Pipe & Fittings

Be sure to stop by Booth 8623 at The Pool Show and let Colby Stratman show you the Best products for Chemical Treatment with Sodium Hypochlorite, for pH Control, and for Flow Measurement. See You There, Preview Here: https://bit.ly/3knkTWH #thepoolshow #sanitizing #aquatics #swimmingpools #bluewhite

Just because it's the weekend doesn't mean we're resting on our laurels. DFW and West Texas Regional Sales Manager Rick Vomberg was on hand with Poolside Tech and Raypak at the Pool Nation Conference, done in conjunction with the International Pool & Spa Expo where we will all be starting tomorrow. What a great day of being with our customers and proactively teaching about both Automation and Pool Heating/Cooling - with experts from both of these amazing brands. What a big week ahead but this was a great way to kick it off!

"Neither snow nor rain nor heat nor gloom of night stays these WEK reps from the swift completion of their appointed rounds." You may be used to us talking about sun and heat waves here, but for Robin Hoch in Denver, an early November "flurry" is just another day at the office - and nothing gets in her way of getting out and helping customers. She's at Sun Country Distributing, a Heritage Pool Supply Group, Inc. branch today making sure customers know the latest about our great lines in Colorado, including Global Pool Products, Solenis, Taylor Technologies, Slick Rock, Westlake Pipe & Fittings, and more. If you're in Colorado or New Mexico and want to learn about the great products we have there, or better yet would like to schedule a training, demo, or tabletop - let us know!