Western Power Sports (WPS)

FLY Racing is proud to announce a multi-year partnership with Red Bull KTM Factory Racing De Carli! One of the most successful MXGP teams in history, Red Bull KTM will once again chase championships in both the MX2 and MXGP categories with Simon Längenfelder and Sacha Coenen in MX2, accompanied by standout Lucas Coenen making his MXGP debut. “Red Bull KTM Factory Racing De Carli has been a permanent staple in MXGP and the perfect team to align with FLY Racing for the long term. Winning is in their DNA and represents a leap forward for FLY Racing globally. We have no doubt that Red Bull KTM will have FLY Racing at the front of the MXGP field for years to come” said Anthony Armsby, Sr Director of Marketing for Western Power Sports. For both Längenfelder and Sacha Coenen, championship aspirations in MX2 are top of mind. Their propensity for fast starting and relentless determination will be a difficult combination for the rest of the field to contend with. As for the other brother Coenen, his star continues to shine brightly and the jump to MXGP will certainly turn heads. Having a rider of Lucas Coenen’s global status brings opportunity and expectation from FLY Racing. “We are happy to start a collaboration with Fly Racing, we can't wait to work with them. It is a brand that has grown a lot in recent years. We will be the first MXGP team in Europe to represent FLY Racing and we are proud to enter with them exclusively. In our team with Lucas, Simon and Sacha, we will work to bring the brand to an even higher level in MXGP and MX2. Welcome FLY Racing and the FLY Family to our KTM family” said Davide De Carli, Team Manager for Red Bull KTM Factory Racing De Carli. #FLYRacing #FearlessPursuit #RedBull #KTM

FLY Racing is proud to announce a multi-year partnership with Cooper Webb! The five-time champion will lead the way for FLY Racing’s 2025 lineup, featuring the Formula S helmet. “I’m pumped to be joining the FLY Racing family” said Webb. “Together, we share many of the same values. The passion that both FLY and WPS bring to motocross, supercross, and the entire powersports industry is something I’ve admired throughout my career. Right away, I was blown away by the fit, performance, and quality of the gear. Every day, I strive to be a better version of myself on and off the racetrack and it's satisfying to have a group of people behind me who are just as committed." Webb’s partnership with FLY Racing signals a landmark moment in the trajectory of the Idaho-based brand. “Cooper Webb is known for his tenacity and desire to win at any cost. His championship mindset and no-compromise attitude align perfectly with FLY Racing’s future” said Anthony Armsby, Sr. Director of Marketing for WPS. Webb will debut with FLY Racing at the Paris Supercross this November, immediately followed by an appearance down under at the Aus X Open in Melbourne. Visit FLYRacing.com and @flyracing.global to keep up with @cooperwebb2 and all of the other FLY Racing athletes as they chase championships worldwide! #FLYFamily #FearlessPursuit

The FLY Racing and KTM Jr. Supercross program (KJSX) partnership kicked off with a bang in Las Vegas. We are thrilled to embark on this journey as a proud sponsor of the KJSX program, supporting the future stars of the sport. Here’s to many more exciting years ahead! #FLYRacing #KJSX #KTM #SMX

Boise, ID – FLY Racing is thrilled to announce a multi-year partnership with the KTM Junior Supercross Program, debuting at this weekend’s finale in Las Vegas for the SuperMotorcross(SMX) World Championship. KTM Junior Supercross has been a key part of the Monster Energy Supercross Championship for 27 years, giving an introductory platform to the future of the sport of SMX. These young riders will be decked out in the latest and greatest of FLY Racing as they get to participate in trackside viewing, opening ceremonies, and a three-lap race! “FLY Racing’s long-term goals fit perfectly with the historic KTM Junior Supercross program. Growing alongside the next generation of the sport is a privilege that FLY Racing couldn’tbe more excited about. This weekend’s debut at the SMX World Championship Finals is a landmark moment in FLY Racing’s storied progression” shared Anthony Armsby, Sr. Director of Marketing for Western Power Sports and FLY Racing. This partnership highlights FLY Racing’s Fearless Pursuit of future talent and next-generation growth. About FLY Racing: FLY Racing is committed to developing the highest quality apparel and accessories for on and off-road riding, both two wheels and four. Inspired by racing, driven by adventure, and crafted for performance, FLY Racing has been working hard since 1998 to bring you the best gear in the market.   #FLYRacing #KTM #KJSX

FLY Racing, a leader in innovative and high-performance bicycle gear, is excited to unveil the 2025 Bike Collection to the BMX and MTB community! The highlight of this launch is the Rayce gear, designed for riders who demand top-tier comfort, durability, and style. The Rayce gear is set to revolutionize the riding experience. Crafted with advanced materials and cutting-edge technology, the Rayce gear ensures maximum performance and comfort. Its new lightweight Durable Stretch Technology (DST) material offers a perfect fit for unrestricted movement and the mesh ventilation keeps riders cool and dry. Whether you’re tackling trails or tracks, the Rayce gear provides the protection and flexibility needed to ride with confidence. Helmets have long been the cornerstone of FLY Racing and 2025 is no different. The Werx-R Carbon Helmet continues to lead the way with its Advanced Impact System (AIS), featuring RHEON Energy Cells. Lightweight with revolutionary technology, the Werx-R is in a class all its own. FLY Racing invites all riders to experience the difference with the new 2025 collection. Join the community of passionate riders who trust FLY Racing for their gear needs. Visit flyracing.com or your local dealer to explore the full range of Rayce gear. #FLYRacing #FLYRacingBike #FearlessPursuit #RayceReady #BMX #MTB #2025

Winter is coming and FLY Racing is ready for it with their 2025 snow line-up! FLY Racing's roots are firmly planted in all things snow as parent company, Western Power Sports, began as a snowmobile distributor. Continuing on with that heritage in 2025, FLY Racing celebrates another chapter in their story. #FLYRacing #FLYRacingSnow #FearlessPursuit

We are thrilled to announce the collaboration of FLY Racing and Honda HRC for their 2025 off-road product launch! This partnership features Honda’s cutting-edge 2025 CRF lineup and the inaugural addition of FLY Racing to the fray. Discover the innovation of Honda HRC and FLY Racing in the posted video and visit FLYRacing.com for the all-new 2025 line!  https://lnkd.in/gwn_nWTN

Western Power Sports (WPS) celebrated its 2024 National Sales Meeting in Boise, May 14-17, uniting a global network of vendors and sales representatives. The conference was a showcase of upcoming products and innovative strategies, ending in a festive awards banquet that honored the remarkable achievements of 2023. It's not just a meeting, but a celebration of WPS’s commitment to excellence and its promising journey ahead in the powersports industry!