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In case you didn't know, we love NDs. ;) Here's what the data tells us: Companies with neurodiversity programs see 48% higher team productivity Neurodivergent employees show 90% retention rates Teams report 30% higher innovation metrics But here's the real talk: this isn't just about numbers. It's about tapping into unique strengths like: Exceptional pattern recognition in marketing data Fresh perspectives on brand messaging Deep, focused expertise in specific channels Innovative problem-solving approaches The best part? When you create an environment where neurodivergent marketers can thrive, EVERYONE benefits. Think flexible workspaces, clear communication, and structured processes – these improvements boost entire team performance. Want to learn more? Check this article out - https://lnkd.in/eYS_-ta8 Time to rethink what "ideal candidate" means in marketing. Your next game-changing hire might just think differently – and that's exactly what you need. What's your experience with neurodiversity in marketing teams? Share your thoughts below 👇 #MarketingInnovation #Neurodiversity #InclusiveWorkplace #MarketingLeadership #DiversityAndInclusion #EmployerBranding #FutureOfWork

TLDR - TikTok Ban Deadline: TikTok’s parent company, ByteDance, must sell the app by Sunday, Jan. 19, 2025, or face a U.S. ban. Here's what you (may) want to know - Supreme Court Review: On Friday, Jan. 10, ByteDance will argue before the Supreme Court to halt the ban, claiming it violates free speech rights. The case follows a ruling by a lower court that upheld the ban due to national security concerns. Why Is This Happening? National Security Concerns: Lawmakers fear that ByteDance, based in Beijing, could share American user data with the Chinese government. Government Actions: In 2020, former President Donald Trump tried to ban TikTok but was blocked by courts. In 2021, President Joe Biden replaced Trump’s executive order with his own, citing continued national security risks. In 2022, Biden signed a law banning TikTok on government devices. What Happens Next? If ByteDance does not sell TikTok by the deadline: TikTok will no longer be available for download. Internet providers will block access to the app on U.S. browsers. ByteDance has until Jan. 19, 2025, to find a buyer. Billionaire Frank McCourt has expressed interest in purchasing TikTok’s U.S. operations, but any sale may exclude TikTok’s prized algorithm, which China considers intellectual property. Trump’s Role in the Ban President-Elect Donald Trump: Returning to office on Jan. 20, Trump has softened his stance on TikTok, even crediting the app for boosting his popularity with young voters. He’s hinted at a “warm spot” for TikTok but hasn’t clarified his plans. The TikTok Community in Numbers U.S. Users: Over 170 million, with a third of U.S. adults using the app. Among those, 59% are under 30, and 95% use it for entertainment. Employees: TikTok employs around 7,000 people in the U.S. Their future remains uncertain if a ban takes effect. Key Dates to Watch Jan. 10, 2025: Supreme Court hearing. Jan. 19, 2025: Ban goes into effect unless TikTok is sold. Jan. 20, 2025: Donald Trump assumes office, adding a new layer of uncertainty. #TikTokBan #SocialMedia #FreeSpeech #NationalSecurity #SCOTUS

Your Most Valuable Customers Aren't Who You Think.... Data from the latest McKinsey Digital Report: Just 2% of B2B customers drive 30% of total revenue. But it's not just about their spending. Let's talk about the "network effect" in B2B. 🔥 The New Math of Customer Value: High-network customers drive 3-5x more revenue through influence (Gartner) Each direct purchase influences 8 other buying decisions Top engaged customers (10%) generate 2.4x more revenue through referrals (HBR) Their patterns are adopted by 6 other enterprises within 18 months 📊 The Sophistication Factor (Forrester): Your power users aren't just customers - they're catalysts: Participate 4x more in communities Generate 3x more content Drive 2.5x higher feature adoption The ROI? Organizations focusing on network value see: 156% higher ROI 2.3x faster time to value 187% higher peer influence 🔮 By 2025 (IDC): 70% of enterprise purchases will be peer-influenced Network effect customers will drive 45% of platform value Community patterns will drive 55% of successful transformations Just dropped a deep dive analyzing this shift in customer value metrics and what it means for B2B strategy in 2024 - https://lnkd.in/eVUU2pJR #B2B #CustomerSuccess #Revenue #NetworkEffect #Enterprise #SaaS 👉 P.S. If you're still measuring customer value purely by revenue, you're missing 70% of the picture. Connect with the Winsome team to sharpen your strategy.

🌟 Why Everything You Know About Digital Marketing Is About to Change A fascinating reality is emerging in homes across the globe: toddlers commanding AI assistants, kindergarteners teaching tech to grandparents, and grade-schoolers creating content that would put some marketing departments to shame. Welcome to Generation Alpha – and they're about to transform everything we know about digital engagement. 🔍 Some mind-bending stats to consider: 2 billion strong by 2025 85% influence family purchasing decisions 50% more spending power than Millennials by 2030 65% have tablet access by age 4 Average social media exposure: age 6 But here's what's really interesting: forget everything you think you know about "digital natives." Gen Alpha doesn't just use technology - they expect it to understand them. 🎮 The New Reality: Traditional platforms? They're not even on Gen Alpha's radar. Instead, they're building communities in: Discord servers Minecraft realms Roblox ecosystems BeReal moments Fortnite social spaces Here's what's working: LEGO: 43% increase in under-13 engagement through multi-platform gamification Nike: 30% higher conversion rates through digital-first experiences Gucci: Virtual bags selling for MORE than physical versions The key insight? Gen Alpha doesn't distinguish between digital and physical worlds. They live in both simultaneously. And that changes everything about how we approach brand building. 🎯 For business leaders and marketers, this means: Rethinking platform strategy (hint: TikTok might already be too "old school") Building in digital spaces where friendship happens Creating tools for creation, not just consumption Enabling community-driven experiences Understanding that authenticity isn't a strategy - it's a requirement Want the full deep-dive into how brands are winning with Gen Alpha? Just dropped a comprehensive analysis on the blog. Read it here - https://lnkd.in/enfBkmaC #FutureOfMarketing #GenAlpha #DigitalStrategy #BusinessInnovation #BrandStrategy #FutureOfCommerce 👉 P.S. If your 2024 strategy doesn't account for this seismic shift, we should talk. The future of brand building is being shaped by 13-year-olds, and they're not waiting for permission.

Here's what's fascinating: Modern learners and technical practitioners aren't following your carefully planned linear paths. They're jumping between: 📚 Documentation 🎮 Interactive playgrounds 🎥 Video tutorials 👥 Community discussions ...often all at once. The most innovative organizations are taking cues from an unexpected source: video games. Think about it - when's the last time you read a manual? Instead, you learn by doing, with guidance available exactly when you need it. In this piece, we break down: How to build truly interconnected content systems Why "content primitives" are the future The three core principles of effective multi-modal strategy A practical implementation guide for organizations ready to evolve 🔗 Read the full article: https://lnkd.in/er53UMex #TechnicalContent #ContentStrategy #Documentation #DevRel #FutureOfLearning

Ready to make your 2025 marketing strategy make sense? Feel free to rip off our comprehensive content strategy template: https://lnkd.in/ePYbcdkz It's got a framework for: 📅 Annual Planning - Map out key campaigns month-by-month. ✍️ Content Production - Plan emails, blogs, and social posts with clear goals. 📊 SEO Insights - Top-performing keywords & gap analysis for maximum visibility. 🎯 Funnel Strategies - Engage audiences at every stage of their journey. 📈 Publishing Calendar - Stay on track with deadlines & metrics. Whether you're boosting traffic, driving leads, or building your brand, this resource has you covered. 💡✨ https://lnkd.in/ePYbcdkz #MarketingStrategy #ContentPlanning #SEO #LeadGeneration #DigitalMarketing

We’re witnessing a shift from static, standalone content to interactive systems that adapt to user behavior. This isn’t just about what we create; it’s about how content becomes a two-way conversation that delivers ongoing value. 🔑 Key Takeaways: 1. Content Should Adapt to User Input Static content is a thing of the past. Tools like quizzes, calculators, and interactive surveys enable users to engage, participate, and extract personalized value: A tailored quiz result keeps users invested and prompts social sharing. ROI calculators help audiences see the immediate relevance of their challenges. Interactive tools that respond to user behavior build a customized, memorable experience. 💡 Why It Matters: When content adapts to users, it makes their experience feel personal and meaningful, driving longer sessions and deeper connections. 2. Systems That Reward Engagement Gamification is transforming how we drive engagement. Instead of passively consuming content, users are rewarded for participation: Leaderboards and challenges encourage healthy competition. Spin-to-win pop-ups add a gamified element to lead generation. Progress trackers and badges reward users for interacting and learning. 💡 Why It Matters: Reward-based systems gamify the user journey, turning engagement into a fun and goal-driven process that keeps visitors coming back. 3. Content That Flows Seamlessly Across Formats Our audiences live across platforms and devices, and interactive content must adapt without losing its impact: Modular formats allow content to be reassembled: blogs turn into quizzes, webinars into short videos, and technical docs into interactive tools. Core messages remain consistent while optimized for each channel’s unique strengths. 💡 Why It Matters: When content fluidly transforms across formats, users get consistent value regardless of where or how they interact with it. 🚀 The Big Picture: We’re no longer just creating content; we’re building systems that reward, adapt, and evolve. This shift to intelligent ecosystems allows us to: Deliver compounding value that grows with time. Design content that resonates deeply with user behavior. Create experiences that drive real engagement and loyalty. 📣 If you’re ready to move beyond static content and unlock the full power of interactive strategies, read the full blog now: https://lnkd.in/e-78kgyF

Can you prove the value of marketing content? Learn the practicalities of content reporting, esp. as it ties to revenue. Tune in to hear Stacy Willis, COO of Playwire + the Winsome team 12/10 at 12 PM ET! Ross Henderson, Lauren Keller, and Joy Youell

Let's talk $$ - namely, How to Tie Content to Revenue - Stacy Willis, COO of Playwire, joins us live tomorrow at 12 ET! #webinar #winsome

180 million people use ChatGPT... and millions more are coming — does your business or website show up in search results? You can optimize YOUR content to rank in generative engines like ChatGPT, Perplexity, Copilot, and more. Download the how-to now: https://lnkd.in/eB55nbku Winsome Marketing provides world-class SEO services - visit winsomemarketing.com to learn more.