World Brand Makers

SCARF stands for the five key "domains" that influence our behavior in social situations. These are: Status – our relative importance to others. Certainty – our ability to predict the future. Autonomy – our sense of control over events. Relatedness – how safe we feel with others. Fairness – how fair we perceive the exchanges between people to be. The model is based on neuroscience research that implies that these five social domains activate the same threat and reward responses in our brain that we rely on for physical survival. In totalitarian countries, we usually face problems and deficiencies in these variables. For example, Relatedness is reduced to the lowest value in countries that are constantly at war with the world. Countries with wise leaders try to improve people's psychological condition by increasing brand equity.

World branding, or global branding, plays a crucial role in today's interconnected market. We are living in a small village named: World 🌎. What you do in your country impacts on my life in my country. Global branding is more important than past decades because of increasing travel and Internet access. Here are some key reasons why it's important: 1. Higher Reach: Global branding allows companies to reach a wider audience, expanding their market beyond local boundaries. When you have a good idea, why it should stay in your boundary? 2. Increased Brand Value: A strong global brand can enhance the perceived value of a brand, making it more attractive to consumers and investors. 3. New Opportunities: By establishing a global presence, brands can tap into new markets and opportunities, driving growth and innovation. In every country there's a new opportunity to make your business more efficient. 4. Improved Brand Perception: Consistent global branding helps in building a positive and recognizable image, which can lead to increased customer loyalty. When your brand has loyal customers in some countries, you have more chances for getting new loyal customers in others countries. It is Mathew effect. 5. Competitive Advantage: A well-established global brand can stand out in a crowded market, giving it an edge over local competitors. Would you like to know more about how to build a strong global brand? World Brand Makers know how can you make your brand global.