World Hospitality Alliance

🗓 🤩 👉 indie Webinar «Warum gegen OTAs verlieren, wenn du dein eigenes Spiel gewinnen kannst? – Wie unabhängige Hotels mit einem radikal neuen Ansatz Direktbuchungen zurückerobern» am 28. November 2024 mit indie Netzwerkpartner GauVendi , Markus Mueller. Inhalte 🖇 Warum der direkte Vergleich mit OTAs scheitert 🖇 Die neue Strategie: Dynamisches und merkmalbasiertes Zimmermanagement 🖇 Praxisbeispiel: Differenzierte Zimmerangebote und intelligente Preisgestaltung 🖇 Ergebnisse aus der Praxis – Mehr Direktbuchungen und höhere Gästezufriedenheit 🖇 Q&A – Deine Fragen zur neuen Verkaufsstrategie Zielgruppe: Hoteldirektor:innen, Kadar:innen, Mitarbeitende Sales & Marketing, Mitarbeitende Rezeption Preise: regulär CHF 20, indie Family, Abo & Partner inkl. Melde dich jetzt an 👉 https://lnkd.in/ecxPfE5j Nicoletta Müller Elisabeth Erber Sven Häberlin Michael Böhler Melissa Gasser-Miesch Raphael Simcic #individualhotels #hotelmarketing #hotelservices #hotelsupport #hotelexperte #hotelinnovation #indiehotels #gauvendi

How OTA Rankings Work ↳ and why your direct-booking strategy may kill your revenue. When travel demand shrinks, you need more visibility. The OTAs, no matter how much you love/hate them, are the go-to channel for tapping into that visibility you so much need. The way your hotel ranks on those OTAs can make or break your visibility. Despite some differences among channels, here’s how it actually works: 1. Conversion Rate This is the big one (and the reason why most times direct-booking strategies turn into revenue-killer strategies). The more people who book after landing on your page, the better you rank. Photos, descriptions, and value all influence this, but don’t ignore the little things that can nudge someone from "just looking" to "I’m booking". 2. Price & Availability OTAs love consistency. If your hotel has steady availability and a competitive price compared to others in your area, you’re in good shape. Booking even uses something called the "Price Quality Score" to compare the quality of your hotel to the price you’re offering. Read that again: quality vs pricing. Not lowest price, but best value! 3. Guest Reviews Higher ratings get you higher rankings. And it’s not just about having a good average score. Recent reviews count for more. 4. Cancellation Policies Flexible policies lead to more bookings. Travelers like the option to back out, and the OTAs know that. 5. Performance Programs Pay to play. It’s as simple as that. You probably don’t like it, but don’t forget that OTAs are businesses, just like your hotel’s, so they reward those who pay more. 6. Photos & Content Professional, detailed photos, especially of your rooms + complete descriptions of your services and amenities help OTAs understand and rank your property more accurately. 7. Price Consistency If your rates are lower on other platforms, you’ll be penalized. Expedia’s a bit more flexible, but they’ll still reward you for offering exclusive deals on their platform. 8. No-shows and Cancellations OTAs pay attention to how you manage this. If you can keep those numbers low, you’ll be rewarded. 9. Reviews Responding to reviews (both good and bad) signals to OTAs that you’re actively managing your property, which can positively influence your ranking. The Differences Between Booking and Expedia Booking’s algorithm is heavily focused on conversion rates and their Price Quality Score. They favor hotels that make the booking process easy and offer competitive rates. Expedia is more flexible with its ranking factors and offers a pay-for-visibility option through the Accelerator program. Want to improve your ranking? Address as many above-mentioned points as you can. No need to be 100% perfect on all of them, find your balance, especially when it comes to pricing, but don’t overlook those tasks that cost nothing other than a bit of effort. It’s not difficult, just another long game that requires patience, balance and consistency. #directyourbookings

Discover the GauVendi Difference: Insights from Kurt at The Cornell Inn 🎥 In a candid interview, Kurt Inderbitzin from The Cornell Inn shares his transformative journey before and after integrating GauVendi's solutions. Watch as he delves into the significant changes in how their property operates and the deepening of their relationship with our team. We're incredibly grateful for Kurt's kind words and the opportunity to contribute to their success story. It's stories like these that fuel our commitment to innovating hospitality management. Check out the video to hear directly from Kurt and see the impact of our collaboration. Thank you, Kurt, for your trust and partnership! #DynamicInventory #HospitalityInnovation #CustomerSuccess #HotelManagement #GuestExperience #AttributeBasedSelling #WorldHospitalityAlliance

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