Worldwide Partners, Inc.

In our latest webinar with Guillermo Pérez and Kevin Downey from digo:, we explored how the rapidly growing U.S. Hispanic market is transforming advertising. Here are the highlights:   📊 A Market on the Rise With a projected population of 68 million and a GDP of $3.7 trillion, U.S. Hispanics represent the fifth-largest economy globally—far from a niche market.   🎯 Beyond Translations Marketing to Hispanics requires more than repurposing general-market campaigns. Authenticity and cultural relevance are key to building meaningful connections that resonate with the unique experiences of Hispanic audiences.   🌱 Untapped Potential Hispanic consumers account for 20% of the population but only 3.6% of ad spend. Addressing this gap presents a $109 billion revenue opportunity.   💡 Key Takeaways - Brands with multicultural strategies grew 44% in value, showing the business impact of inclusive marketing. - Hispanics are early adopters of technology, spending more time on connected TV and digital platforms than the general population. - Emotional resonance drives engagement—this audience reacts strongly to messages that align with their experiences and values.   The U.S. Hispanic market isn’t just growing; it’s reshaping the future of advertising. Let’s discuss! 💬   #MarketingStrategy #HispanicAudience #MulticulturalMarketing #DigitalAdvertising

LBBonline - Little Black Book's April Summers sat down with a few of our independent agencies to discuss how influencer marketing is evolving, and what's in store for the future. 🎨 Beyond Media Buy Opportunities Influencers have become part of a brand's extended creative team, not just another outlet for sharing brand messages. 🤖 The Role of Emerging Tech AI, of course, has made it's way into influencer. But what role can and should it play to maintain authenticity? And are virtual influencers a step too far? 📊 Evaluating the Impact of Influencer Marketing Traditional Likes and Comments are not enough. To understand more meaningful indictors of success, agencies and brands today are measuring engagement metrics, brand lift and brand affinity. 💞 Building Authentic Connections in a Saturated Market Aspirational content still has its place, but genuine, honest and sometimes vulnerable stories are what build lasting trust and engagement. Read the full article with expert insights from Sway Group CEO Danielle Wiley, VMG Head of Partnerships Brad Sheehan, and TSA Founder Harry Foyle >> https://lnkd.in/g2dXxjPy #influencermarketing #indieagencies 

Blue Chip's new work for Daisy Foods makes their Sour Cream Dips the life of the party. Learn more about the campaign and watch the spot. ⬇️ #agencywork #indieagencies

Eight new agencies and new strategic client assignments -- the second half of 2024 has been sunny and 2025 is looking even brighter! Thank you Steve McClellan and MediaPost for helping to spread the word. A quick peek at all the new agencies: Blue Chip (Chicago) - full-service creative commerce agency is a longtime shopper marketing AOR for P&G and brand AOR for Daisy Brands and White Castle.  Solve (Minneapolis) - full-service agency with a deep footprint in financial services and luxury, with clients including Raymond James and Bentley.  LURE (Germany) - adds creativity to the network, with clients including Asics, Carlsberg, and Listerine.  Mediassociates (Sandy Hook, CT) - adds data strategy, media planning and buying, and vertical expertise (most notably in finance, healthcare and higher education).  VMG (Dallas) - connects brands to big events and experiences while acquiring and managing talent for them. Clients include L’Oréal and Patron.  digo: (New York) - the True Premium U.S. Hispanic Audience Network with offices in Mexico, Argentina, Dominican Republic, Puerto Rico, and Spain.  Sway Group (Mills Valley, CA) - woman-owned, award-winning influencer agency with a network of more than 50,000 creators, counts Coca-Cola, Google, and Blue Cross among its clients.  Propel Manila (Philippines) - digital-first agency offering creative, digital, social media, and data analytics to such clients as Sanofi, Warner Music Group, Philippine Airlines and Uniqlo. #indieagencies #independentagencynetwork

Some new hardware for Mediator! Congrats on the award-winning campaign! #agencyawards #indieagencies

Such a fun campaign! Great work Giant Spoon! #clientwork #indieagencies

In our latest webinar featuring Doug Zanger - founder of Indie Agency News and former editor at Adweek - we explored strategies for agencies to build and maintain visibility. Here are the key takeaways:   📊 Visibility Beyond Awards While awards can provide a brief boost, their real value lies in how you leverage them for internal morale and external storytelling.   🎯 Stand Out with a Strong POV Agencies with a clear and consistent point of view rise above the noise. Confidence and authenticity are crucial for breaking through.   📖 Storytelling Over Marketing "Don’t market your agency - tell the story of your agency." Authenticity and storytelling resonate far more than traditional tactics.   🌍 Highlight Local, Showcase Global Don’t diminish your work with phrases like "just a regional campaign." Excellence knows no boundaries - celebrate it confidently.   💡Key Insights - A strong client-agency relationship built on trust and collaboration can be your most significant advantage. - Operational excellence is the silent driver of success - celebrate the teams that make it happen. - Sustainability and diversity within your agency are becoming essential signals for clients.   "Don’t market your agency, tell the story of your agency. Marketing is tactics; storytelling is authenticity." Visibility isn’t about being everywhere; it’s about being impactful where it matters. How are you building your agency’s story? Let’s discuss! 💬   #AgencyVisibility #Storytelling #MarketingInnovation #DiversityInAgencies #Sustainability

A must-listen episode of ThinkNow's The New Mainstream podcast with relativ* Founder/Executive partner Cairo Kenan Marsh. Cairo discusses the importance of relationship design, a key strategy to reduce customer churn, build long-term brand loyalty, and foster a culture of care. LISTEN NOW >> https://lnkd.in/g2Yi3wdw #relationshipdesign #customerloyalty #indieagencies

🎰 Jackpot! 🎰 Amazing work R&R Partners! #indieagencies #clientwork

Big congratulations to Propeg in Brazil! They won two El Ojo de IberoAmérica awards, one of the most prestigious honors in the IberoAmérica region, AND their work was recognized as the best commercial in Brazil by the country's biggest media provider Rede Globo. 🏆 Bronze Award, Sustainable Category - Gay Group of Bahia "Dismissed" 🏆 Silver Award, Print Category - Acbeu English Course "Voice Actors" 🥇 Best Commercial in Brazil for Social Good, Rede Globo - Gay Group of Bahia "Dismissed" Check out the winning "Dismissed" campaign >> https://lnkd.in/gqU82PFA #agencyawards #indieagencies