Worthy Communication

📢 Are you curious about how elections influence the progress of local government? Join us on November 7th, 2024, at 2PM EST for our webinar, "The Impact of Elections On Local Government Advancements." Discover how electoral outcomes can shape policy decisions, drive technological advancements, and redefine community engagement strategies. 🗓️ When: November 7th, 2024, 2PM EST / 11AM PST 💻 Where: Online - https://lnkd.in/eSz3WGeX Meet Our Esteemed Speakers: ❇️ Bob Leek, CIO of Clark County, will reveal how elections lead to significant technological shifts and how IT strategies adapt to new political priorities. ❇️ Marnie Schubert, CEO of Worthy Communication, will share her insights on maintaining transparency and engaging communities effectively during post-election transitions. ❇️ Sal Panto, Mayor of the City of Easton, will discuss the impact of election results on policy development and how leadership can leverage these changes to advance local projects. We'd love to see you there. Please feel free to share this invitation with other team members who might benefit! #LocalGovernment #Webinar #CitiBot #Elections

🌐 Knowing When You’re "On the Record"—It's Complicated! In today’s world, knowing when you’re officially "on the record" as a representative of your organization has become a challenge. Gone are the days when the cameras, microphones, and visible recorders made it clear. Reporters from traditional media aren’t the only ones who may be interested in quoting your thoughts. Now, you may be quoted outside of the traditional interview: 📲 Posts you write or share on social media  💬 Comments you make in team meetings  ✉️ Texts you send to friends or colleagues Citizen journalists, bloggers, community activists, internal watchdogs, employees, and others may want to publish your words on their pages/sites/newsletters. If this is a terrifying thought, it shouldn’t be. We should all be striving for honest, transparent communications throughout our lives. But hopefully it serves as a good reminder that an informal, poorly written comment may be taken out of context or otherwise misused. That note can quickly become public. Anything you’ve written down, even casually, could be shared as a quote or attributed to you, regardless of your role. While a disclaimer on your social media page is a good idea (i.e. “the thoughts on this page are my own and not those of my organization”), that can’t be guaranteed to get you off the hook. For individuals in public positions, distinguishing between your “public” versus “private” pages may not prevent a follower or “friend” from publishing your personal thoughts with your name attributed. It may help from a legal perspective, but not in the court of public opinion. And beware of the final moments in an interview, when you hear, “Anything else you’d like to add?” It’s easy to think the interview is wrapping up, especially once the reporter puts the notepad or recorder away. But the truth is, you’re still on the record. 👥 In our super-connected world, professionals need to stay mindful of what they say and write. The lines have blurred, and it’s easier than ever to have words taken out of context. Transparency and clarity remain key. Taking an extra moment to think twice about what you say or write is always time well spent. Want help developing or amplifying your communication strategy? Worthy Communication can assist you in connecting with employees, customers and community members. Discover how at https://lnkd.in/gHzpadRP #PublicRelations #Communication #Media #SocialMedia #Spokesperson

💬 Watch Your Tone! 💬 With so many convenient tech tools at our fingertips, why bother walking down the hall for a face-to-face chat? Sure, texting, emailing, or IM'ing a colleague can get the job done quickly, but there’s one thing those written messages can’t always convey—tone. How we communicate is just as important as what we’re communicating. 🛑 Trying to make a joke in writing? It might not land. 🛑 Giving feedback over chat? It might come across harsher than intended. 🛑 Sending a quick "k"? Misunderstanding alert! Technology is amazing for efficiency, but it can’t replace the richness of in-person interactions. Things like facial expressions, body language, and tone of voice help avoid miscommunication and foster better relationships. 📹 Can't meet face-to-face? Opt for video. Non-verbal cues still shine through, making your message clearer and your connection stronger. At Worthy Communication, we help you navigate the nuances of workplace communication. Whether it's connecting with employees, customers, or your community, we’ve got you covered. Visit us at WorthyCommunication.com to learn more.

🚀 When was the last time you evaluated your organization’s communication strategies? Is anyone reading the internal and external newsletters? Is your website easy to navigate? How do you respond to feedback on social media? Do you know how effective your Facebook posts have been? Are your targeted stakeholders even on Facebook anymore? Online algorithms and human attention spans are in constant flux, trust and engagement are at all-time lows, and a new crisis is always right around the corner. Routine “communication audits” ensure you aren’t wasting resources – the most important of which is time. Reviewing Google analytics isn’t enough. Monitoring the open rate of emails is one small piece of a giant puzzle. And comparing yourself to your neighbor or closest competition isn’t going to cut it. Asking stakeholders and constituents where they prefer to get information, evaluating demographic data and trends, and knowing the current media landscape represent just the start of your journey. But the destination is increased engagement and participation, higher levels of impact, and a more knowledgeable community. Most industry experts suggest that organizations should perform a communication audit every 1-2 years, depending on the company’s size, scope and annual growth. Worthy Communication is here to make that process easy, inclusive and effective. Reach out to Marnie Schubert, MBA at Marnie@WorthyCommunication.com to learn more. #CommunicationAudit #PublicRelations #SocialMedia #StrategicPlanning #Communication #Analytics

🚀 A strong, recognizable brand is essential for municipalities to build a unique community identity, deliver clear and credible messaging, and set themselves apart to attract economic investment and tourism. It goes beyond just a logo—it's about creating a unified image that fosters civic pride and meaningful connections with residents and stakeholders. By developing a comprehensive branding and style guide, we ensure that city logos, colors, and brand elements are consistently and effectively used across all platforms, reinforcing credibility. We're thrilled to have partnered with the City of Mont Belvieu, TX, to bring this vision to life. Congratulations to Brian Ligon, CPC and the Mont Belvieu team for their amazing work! 🙌 #Branding #CommunityIdentity #MunicipalBranding #CivicPride #EconomicDevelopment #Tourism #Marketing

💬 What are your stakeholders’ favorite ways to communicate? How certain are you? 💬 A great starting point is to research where your audience prefers to get information online. Though a lot of companies ask people to download yet another app or join them on a new platform (which costs money to create and launch), that actually isn’t usually the best way to go. Only a handful of organizations have the kind of diehard brand loyalty that inspires a customer to have a logo tattooed on their body. If your audience doesn’t have that kind of passion – and that’s okay – it’s unlikely people will want to follow your brand somewhere outside of their typical spaces, such as a new app. Shouldn’t you be conversing with them in a place they’re already comfortable? The conversation should feel authentic. Natural. Notice the emphasis on “conversing.” A two-way conversation is completely different than talking *at* someone. It requires having your communications team – and upper- and mid-level leadership – all on the same page, ready to engage with workers and the public with a similar message and tone. Technology may have changed the methods in which we communicate with each other, but human nature hasn’t changed. We all want to belong. We all want to feel heard. We all want honesty. Want to determine the best methods for engaging your audience, and develop messaging that deeply resonates? Worthy Communication can help. Reach out to discover more at https://lnkd.in/gHzpadRP #PublicRelations #Conversation #SocialMedia #Communication #LocalGov #Engagement #Connection

Welcome to Worthy Communication, where we empower individuals and organizations to navigate the complex and evolving world of communication with confidence and clarity. We understand effective communication is not just about words; it’s about empathy, influence and trust. Let us partner with you to elevate your communication capabilities and unlock new opportunities for success. https://lnkd.in/gHzpadRP