Xperi Inc. reposted this
A trend that will never go out of style: people craving extraordinary entertainment experiences. The opportunity for entertainment tech companies like ours is to continue to deliver on this demand. Here are 5 exciting trends we expect to accelerate in 2025: 1. Audio Thunders Toward Hyper-Customization and Accessibility From gaming headphones to the living room, captivating audio is becoming more accessible and personalized. New technology (like DTS Clear Dialogue) is unlocking more customization and solving age-old problems like dialogue intelligibility. 2. The Car-As-Entertainment-Hub Speeds Ahead As EV adoption picks up, more consumers will take advantage of in-car entertainment as they charge — think large, high-definition screens in the rear and dash and major upgrades to sound systems. 3. Effective Content Search and Discovery Remains the Holy Grail Amped-up TV search and discovery engines are emerging to combat content overload. The most effective solutions allow consumers to access all their content across subscriptions through a single, smart and personalized interface. 4. History Repeats: Ads and Bunding are On the Upswing Streaming services are increasingly moving toward ad-supported content and bundled subscriptions. It’s a throwback to the historic TV model, but this time around, content-first operating systems could offer highly relevant ads that improve the entertainment experience. 5. Virtual/Mixed Reality Tech Is Finally Getting Real (But Still Has a Ways To Go) Leaps in this technology are happening fast, but some hurdles remain, including fitting batteries and chips into smaller, more comfortable devices. Curious to read more about these trends and what’s driving them? I’m sharing more in my latest article for Forbes: https://bit.ly/49x7hQa