Yes Yes Know reposted this
These look familiar to anyone? Training and documentation used to be core to B2B software but the nature of user assistance has really evolved with the rise of ubiquitous tech. Nowadays, products are expected to be intuitive and learnable without consulting documentation (maybe your user will be willing to watch a short youTube, maybe). UX practitioners hold the key to nailing down the details of an easy-to-use product. If your product fails to meet user expectations at the first go around, prospective users can just move on to the next product on their list. If it’s easier to use, you are unlikely to get a second chance.