Yo Marketing Agency

𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗕𝟮𝗕 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 In our latest blog, Yo Marketing Agency contributor Jacqueline Ball discusses how in today's B2B landscape, it's not just about the product or service. It's about the connection. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 is becoming a key driver in B2B decision-making. Learn how to leverage this trend to build trust and drive sales. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁: https://lnkd.in/eeSB3iib #B2BMarketing #DigitalMarketing #BrandBuilding #EmotionalIntelligence #MarketingStrategy #YoMarketing

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗮𝘀𝘁? 🎬 Just like a blockbuster movie, your B2B content deserves a multi-screen release. Learn how to maximize your content's impact by following a strategic distribution plan inspired by Hollywood. From gated content to social media syndication, we'll show you how to reach a wider audience and generate more leads. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/etnHQjNP #B2Bmarketing #contentmarketing #digitalmarketing #contentstrategy #leadgeneration #YoMarketing

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗧𝘂𝗿𝗸𝗲𝘆: 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗧𝗮𝗹𝗲𝘀 & 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗼𝗹𝗱! Who knew Thanksgiving could be such a treasure trove of B2B marketing wisdom? This year, we're diving deep into the lesser-known history of Thanksgiving to uncover surprising lessons for your business. ➡️ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗦𝗾𝘂𝗮𝗻𝘁𝗼, 𝘁𝗵𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗰𝗿𝗼𝘀𝘀-𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿, 𝗰𝗮𝗻 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴. ➡️ 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗦𝗮𝗿𝗮𝗵 𝗝𝗼𝘀𝗲𝗽𝗵𝗮 𝗛𝗮𝗹𝗲, 𝘁𝗵𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝘄𝗵𝗼 𝗺𝗮𝗱𝗲 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝗲𝗻, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. ➡️ 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝘀𝗽𝗶𝗿𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗳𝗲𝗮𝘀𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. Gobble up these insights and spice up your marketing strategy! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/ebvZVZvh #Thanksgiving #B2BMarketing #MarketingInspiration #HistoryLessons #ContentMarketing #StrategicPartnerships #YoMarketing

𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Want to boost sales and cultivate customer loyalty? AI-powered personalization is the key! By analyzing customer behavior and preferences, AI can deliver tailored experiences that resonate with each individual. Think Netflix recommendations and Amazon's "Customers Who Bought This Also Bought" feature. McKinsey reports businesses using AI-driven personalization see: 𝗼 𝟮𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗼 𝟯𝟬% 𝗺𝗼𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 Ready to embrace the future of marketing? 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eK5QmW-F #AI #marketing #B2Bmarketing #personalization #YoMarketing

𝗖𝗮𝗹𝗹 𝗺𝗲 𝗜𝘀𝗵𝗺𝗮𝗲𝗹... 𝗼𝗿 𝗛𝗼𝘄 𝗮 𝗪𝗵𝗮𝗹𝗲 𝗼𝗳 𝗮 𝗧𝗮𝗹𝗲 𝗖𝗮𝗻 𝗧𝗲𝗮𝗰𝗵 𝗬𝗼𝘂 𝗔𝗯𝗼𝘂𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Ahoy, marketers! Today marks the anniversary of a legendary maritime event: the sinking of the Essex by an enraged whale, inspiring Herman Melville's classic novel Moby-Dick. Believe it or not, this tale holds surprising lessons for the modern marketer. 𝗔𝘃𝗼𝗶𝗱 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻: Just as Captain Ahab's obsession with Moby Dick led to his downfall, an unhealthy fixation on competitors can blind us to opportunities and ultimately lead to our own destruction. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Like the crew of the Essex who underestimated the power and intelligence of the sperm whale, failing to understand your target audience can be a fatal mistake in marketing. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗧𝗲𝗮𝗺: Ahab, despite his flaws, inspired incredible loyalty in his crew. In marketing, your "crew" is your team, your partners, and your customers. Cultivate strong relationships and foster a collaborative environment. 𝗧𝗲𝗹𝗹 𝗮 𝗦𝘁𝗼𝗿𝘆: Moby-Dick remains a classic because of its captivating narrative. Similarly, powerful storytelling in marketing can create an emotional connection with your audience and make your message unforgettable. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗪𝗶𝘀𝗲𝗹𝘆: The Essex was ill-equipped to handle Moby Dick's wrath. In marketing, ensure you have the resources (budget, tools, talent) to achieve your goals. Sometimes, you need a bigger boat! Read the blog post to learn more: https://lnkd.in/ennBRPhe #marketing #storytelling #businesslessons #inspiration #MobyDick #businessgrowth #digitalmarketing #YoMarketing

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗕𝟮𝗕 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀 For growing B2B companies, strategic marketing leadership is essential, but hiring a full-time CMO isn't always feasible. A fractional CMO offers a cost-effective solution, providing high-level expertise and strategic vision without the high-level cost. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗮 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢: 𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗩𝗶𝘀𝗶𝗼𝗻 & 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗼 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗼 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗦𝗮𝗹𝗲𝘀 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗼 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝗮 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵: https://lnkd.in/e5pkA2CM #B2BMarketing #FractionalCMO #MarketingStrategy #SalesPipeline #BusinessGrowth #YoMarketing

𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝗶𝗰𝗿𝗼-𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀? These niche online groups are where your ideal customers gather to discuss challenges, share solutions, and learn from each other. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗮𝗿𝗲: ✅ 𝗛𝗶𝗴𝗵 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Members are actively involved and passionate.  ✅ 𝗦𝘁𝗿𝗼𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝗳𝗮𝗰𝘁𝗼𝗿: People trust recommendations from their peers.  ✅ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗻𝗼𝗶𝘀𝗲: Cut through the clutter of generic social media.  ✅ 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Gain a deeper understanding of your customer's needs. 👉 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗺𝗶𝗰𝗿𝗼-𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: https://lnkd.in/evu9mxZ9 #b2bmarketing #marketing #microcommunities #onlinecommunities #engagement #socialmediamarketing #contentmarketing #YoMarketing

𝗧𝗵𝗲 𝗱𝗲𝗮𝘁𝗵 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗰𝗼𝗼𝗸𝗶𝗲 𝗶𝘀 𝘂𝗽𝗼𝗻 𝘂𝘀! Are you a digital marketer prepared for a cookieless future? Don't panic! First-party data is your new best friend. Check out our latest blog post for a comprehensive guide to navigating the changing landscape and leveraging the power of first-party data. In this post, we cover: 𝗼 What third-party cookie deprecation means for marketers 𝗼 The importance of first-party data 𝗼 Effective strategies for collecting first-party data 𝗼 How Yo Marketing can help you succeed in a cookieless world 👉 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗼𝘀𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/eTpqHAzy #digitalmarketing #marketing #cookies #firstpartydata #cookielessfuture #YoMarketing

𝗗𝗼𝗻'𝘁 𝗛𝗶𝗯𝗲𝗿𝗻𝗮𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀! The holidays are around the corner, but don't let your B2B marketing go into hibernation mode. This "downtime" is a golden opportunity to get ahead for the new year. Here's how: 𝗼 𝗥𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗹𝗶𝘀𝘁𝘀: Focus on quality over quantity. 𝗼 𝗣𝗹𝗮𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿: Map out key campaigns and events. 𝗼 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮 𝗿𝗲𝗳𝗿𝗲𝘀𝗵: Improve SEO and lead generation. 𝗼 𝗦𝗸𝗶𝗹𝗹 𝘂𝗽! Take online courses or attend webinars. 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻: https://lnkd.in/ep84ixk2 #b2bmarketing #marketingtips #holidays #productivity #YoMarketing

𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 "𝗔𝗕𝗠 𝗲𝘅𝗽𝗲𝗿𝘁𝘀" 𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗺𝗼𝗼𝗻? In B2B marketing, there are no magic bullets or guaranteed leads. 𝗥𝗲𝗮𝗹 𝗔𝗕𝗠 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺:  𝗼 𝗟𝗮𝘀𝗲𝗿 𝗳𝗼𝗰𝘂𝘀: Target the RIGHT people with the RIGHT message at the RIGHT time.  𝗼 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵: Emails, LinkedIn, phone calls – connect with decision-makers on their terms.  𝗼 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Track engagement, analyze results, and refine your approach. Ready to ditch the hype and build an ABM strategy that actually works? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁: https://lnkd.in/evVQzdEV #ABM #B2BMarketing #MarketingStrategy #LeadGeneration #AccountBasedMarketing #YoMarketing