Look, we know it’s just oat milk. No need to be overly dramatic. But Oatly’s branding turns something as simple as oat-based milk into an exciting brand. What makes their branding so effective? 🌱 A Clear Mission: They don’t just talk about oat milk. They talk about sustainability, climate change, and shifting the food industry. 🎤 A Distinctive Voice: Oatly’s copy feels like a conversation with a slightly sarcastic, eco-conscious friend. Their packaging, billboards, and social media posts all have that same unmistakable tone—fun, bold, and sometimes a little rebellious. 🙃 Not Afraid to Be Controversial: From calling out the dairy industry to putting bizarre self-deprecating ads on their own packaging, Oatly takes risks. And guess what? People remember them for it. 📣 Cohesive & Consistent Storytelling: Their branding doesn’t change depending on the platform, it’s the same Oatly whether you’re holding the carton, scrolling Instagram, or reading their website. Incredible work by John Schoolcraft. There are tons of amazing interviews across the internet where he shares great advice and gives us a sneak peek into his workflow, I highly recommend!
Zemplin Consulting
Marketing Services
Boutique marketing, comms and campaigns services tailored to the needs of small business and non-profits.
About us
We're ZEMPLIN. One of the UK's only marketing and communications consultancies specialising in the needs of non-profits, social enterprises and small business. With a founder who worked on The King's Coronation, our specialty is premium MarComms services fit for royalty - but without the princely price tag. Our unique business model lets us offer a high quality service at an affordable price point for the clients who want to be smart about how they spend their money, whether it's a non-profit focused on investing in its programmes or an innovative start-up focused on getting product right first.
- Website
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www.zemplin.co.uk
External link for Zemplin Consulting
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2023
- Specialties
- SME, Small Business, Start-up, Charity, Charities, Non-profit, Non-profits, Not-for-profits, Marketing, Communications, Strategy, Digital, and Campaigns
Employees at Zemplin Consulting
Updates
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Need a Campaign That Actually Works? Some campaigns make noise. The best campaigns make an impact. We’ve built national, award-winning campaigns that have mobilised millions, worked on elections, and helped both local AND international charities drive real change. We know what works. More importantly, we know what doesn’t.
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Want to see your name in BBC, ITV, The Guardian, or The Times? We’ve done it many times before, and we can do it again for you. Great press isn’t about luck, it’s about strategy. Whether you’re launching a campaign or just need more eyes on your work, we’ll help craft your story so that journalists WANT to cover it. Zemplin. Be Heard. #PRExperts #MediaCoverage #StorytellingForImpact
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We use our EVIL powers, for GOOD 😈 At ZEMPLIN, we’re dark arts masters when it comes to PR, marketing, and communications, but we use our powers for good. We create compelling, authentic campaigns that captivate your audience and drive results, all while staying true to our ethical roots (and yes, this comes with a VERY favourable price tag!) We help social enterprises, SMEs and charities make the world a better place.
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🔹 Ongoing Support Need extra hands on deck? We can step in to supplement your Marketing & Comms team or become the support you’ve never had. Whether it’s filling a skill gap, providing expertise you can’t hire in-house, or covering a transition period, we’re here to help. 🔹 Bespoke Projects Need a new website? A fresh marketing strategy? Press coverage? We’ll work with you on specific projects to deliver results that make an impact. Sometimes, a one-time project is the smartest investment.
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Is Your Social Enterprise Playing It Too Safe? The best challenger brands, and the best social enterprises, aren’t afraid to stand out. Playing it safe means getting lost in the noise. 💥 Take creative risks 📢 Have a strong, opinionated voice 🎯 Own your niche and lean into it Think like Bold Bean Co | B Corp™, arguably the loudest, most opinionated voice in corporate history when it comes to legumes. I wish there was an industry award for such bean-based passion Amelia Christie-Miller! If you want to make an impact, dare to be different.
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This is what our agency would look like if it were a person (I'm pretty sure) 👑 ZEMPLIN is the only agency in the world that can bring your organisation experts that have worked on The King's Coronation, general election campaigns, with leading global companies and for international non-profits — at a genuinely competitive, affordable price.
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Marketing & PR Consultants are stealing from the charity sector (coming from, you guessed it, an agency) There’s a lot of money in the charity sector - and agencies know it. Too many web developers, PR firms, and marketing agencies take advantage of nonprofits, charging premium prices because they know many charities don’t have the in-house expertise to push back. They sell flashy strategies, overcomplicated campaigns, and expensive retainers that don’t always deliver real impact. At Zemplin, we believe your budget should serve your cause, not line the pockets of overpriced consultants. That’s why we offer straightforward, effective, implementable comms, marketing, and PR strategies without the ridiculous price tag. We do this because we care. Because charities deserve better. And because your resources should go where they matter most. 💛 Zemplin. Be Heard.
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As marketers, we know that storytelling isn’t just a tool, it’s THE tool. And we think ours is worth telling. ZEMPLIN was founded in May 2023 by Pete Gaffney, fresh off leading The Big Help Out, the official volunteering campaign for The King’s Coronation. That campaign mobilised over 7 million people to give back, and in the process, Pete saw firsthand what too many charities and small businesses already knew: 💡 There’s a serious lack of affordable, dedicated marketing support for those doing the most meaningful work. Too often, small businesses and non-profits end up paying enterprise prices just to be an agency’s lowest-priority client. Pete had seen enough. It was time to change the game. That’s why ZEMPLIN exists. To give charities and small businesses the expert marketing, PR and communications support they deserve, at a price that actually works for them. We help good people do great things without breaking the bank.
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🚨 404 Error: Brand Personality Not Found Tone isn’t just about words, it’s about how you show up everywhere. Even in the smallest, most unexpected moments, your brand’s personality should (and can) shine through. Take this 404 error page. It could be boring. It could be frustrating. OR… it could be a perfect little moment of fun, packed with personality. Because great brands don’t just have a tone of voice SOMETIMES. It oozes from every pore. In every headline, every button, every automated message. We can spot opportunities for your brand. Get in touch. Zemplin. Be Heard. 📢 #BrandVoice #Tone
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