We are thrilled to share that Molson Coors Beverage Company is taking a majority stake in ZOA Energy. “Since day one, Molson Coors has shared our passion for ZOA Energy, and as a partner, they’ve been pivotal to bringing new consumers into the energy space with ZOA and keeping them coming back,” said our co-founder, Dwayne "The Rock" Johnson. "ZOA is all about crafting drinks that help our loyal and growing consumers show up as their best selves every day, and Molson Coors’ commitment to the brand will give it an enormous amount of firepower in the next phase of growth.” We look forward to expanding this partnership and continuing to grow the business in years to come. 💪⚡️
Big news: Molson Coors is taking a majority stake in ZOA Energy, the better-for-you energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. As we transform our portfolio in beer and beyond, this move makes us excited for many reasons: ✓ 30% of ZOA buyers are new to the category ✓ 50% repeat purchase rate ✓ Top-10 energy drink on leading eCommerce platforms like Amazon ✓ Highly incremental to our portfolio As the new majority owner of the brand, we now have the ability to lead on marketing, retail, and direct to consumer sales development – and we see ample opportunity for growth in the surging better-for-you energy space, which is outpacing the general energy category. Our Chief Commercial Officer Michelle St. Jacques described the opportunity this way: “We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said St. Jacques. “ZOA opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with ZOA over the past three years and we see a lot of opportunity for this brand to achieve its next stage of growth and scale.” Learn more about our decision here: https://bit.ly/3AulYqi