Should high-ticket service providers also have a low-ticket offer? A low-ticket product is a great way for people to get a sense of: -Who you are -How you think -What you're about -How you help people Will you attract people with super small budgets that will never be able to afford anything more? Yep. But will you also attract people with huge budgets who may convert to high-ticket later? YEP. Look, I'm newer to the high-ticket service game, but I've closed 8 new clients in the past 7 days for my new Content Sparring offer, and 3 of them have bought low-ticket products from me before. Some context to put this into perspective: -My services are not 5 figures — I'm happily chillin in the 4-figure zone. -I'm not selling to companies with huge budgets that will absolutely not DIY solving a problem (and shouldn't try). -I'm selling to solopreneurs and founders who have the time and the drive to improve their online communication. Because I have low-ticket products and (now) a high-ticket offer, people can buy from me in various ways, depending on what their pressing needs are in that moment. In terms of timeline, these 3 people bought a low-ticket product from me: Person 1: ~1 year ago Person 2: ~6 months ago Person 3: Last month The brilliance of a low-ticket product, to me, is: -To help more people at scale -To serve people at a range of income levels -To give people a chance to "test me out" before they invest more -To grow brand awareness and authority -To build passive income streams For people who are ideal clients, your high-ticket service will be the next logical step. So, to answer my question: Why not have both? PS. The only reason I've been able to book 8 clients in the past week is because I finally figured out my offer. And that was only because I worked closely with Nick Bennett.