What a savvy move by Étienne Mérineau and the Heyday team… 🤯 Back in 2021, Hootsuite was looking to acquire his company, Heyday. They were getting a lot of interest from potential buyers. To create momentum and a sense of FOMO (Fear of Missing Out), they launched a PR campaign, highlighting some of their recent wins, momentum, and recent funding extension. This demonstrated that they were in control and had options. One indirect strategy they used was launching a PR campaign during the negotiations. This wasn’t something they would normally publicize, but they decided to hire a PR firm to help them make a splash in outlets like TechCrunch, announcing their seed extension of $4 million. This move sent a clear message… They had runway and didn’t need to rush into any deal. It signaled they had options, creating an impression of strength and independence. The takeaway? Creating optionality and leveraging FOMO can significantly strengthen your position, even if you're the underdog. It’s all about reclaiming your destiny and negotiating from a place of power. Remember, it's not just about direct control over the narrative—it’s about influencing the perception of your company's value and potential from all angles. -- Quick teaser for our upcoming newsletter story. If you want to be notified for the full story, feel free to subscribe (link in the comments)! 👇