As an agency we've been pushing our clients on the video ads front for over a year. Prem and I sat down this morning to discuss his playbook for split testing video ads. Here are the key takeaways: -Creating two ads inside one ad group is the best way to split test. -Using the SB campaign report provides more metrics than the UI. -For scaling, add multiple ads inside the same ad group. -Utilizing tools like Canva can enhance video creation efficiency. -Video length should be adapted based on customer type. -Regularly testing new videos is essential for engagement. -The first frame of a video should include relevant keywords. -Amazon's data can guide video length and type decisions. -Continuous adaptation to audience attention spans is crucial. -Metrics are vital for judging ad performance. Chapters 00:00 Effective Split Testing Strategies 02:47 Scaling Creative Testing 06:03 Utilizing Tools for Video Creation 08:34 Adapting to Audience Attention Spans #itsalwaysdayone