Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer, Alternate Channels at Canara HSBC Life Insurance, shares exclusive insights into the defining marketing trends of 2024 for Ad Two Cents. He highlights that 2024 prompted marketers to reevaluate both their approaches to consumer engagement and the deeper motivations driving these connections. Curated by Priyanka Nair #digitalmarketing #marketingtrends