How Google causes Performance Max to run less profitable (incl. solution)

About this event

Google’s marketing algorithm is the best of its kind. It’s trained to achieve its set goal - and it's excellent at doing so. However, achieving a goal is not (always) the same as creating profitable results for one's business:

85% of Performance Max ad spend goes towards Shopping Ads. Our statistics say 50% of that ad spend is spent unprofitable. This goes to show that while the algorithm might achieve advertisers' goals - it’s not always the same as running profitably.

Now, imagine doing the following 4 things inside your Google Ads Account:

1. Allocate more budget to highly profitable products and drastically increase profits
2. Control ad spend on slightly profitable products - and hereby keep them running profitably
3. Group unprofitable products by themselves - and allowing Google’s algorithm to readjust bids to make them profitable
4. And revive sleeping products - giving them a chance inside Google auction house.

In our experience, this allows advertisers to run much more profitably, prioritize certain products on Shopping Ads, and (finally) take back control over how their ad spend is spent.

How is this done?

It’s exactly that solution you will get insights into during our Webinar on the 10th of April

During the presentation, Founder of ProfitMetrics, Fredreik, will cover:
- The problem with Google’s Bidding Algorithm and how it affects performance and profitability
- Common misconceptions about solving this problem and why they don’t actually work
- Unlocking new levels of control and profitability on Google Ads
- 1-click implementation and customization

Sign up for the event.