Negotiating price? Don’t play nice.
Nice guys don’t always get ahead, at least in zero-sum negotiations, according to new research in Harvard Business Review. In experiments with 1,500 participants who bargained over the price of an item, tough and firm messages were more likely to prompt a discount from sellers than warm and friendly requests. Sellers made more aggressive initial counteroffers and got more concessions from friendly buyers, although HBR suggests that there are business situations where it can nonetheless pay for them to take a short-term hit.
How do you approach bargaining? Share your thoughts in the comments below.