Laura Riley’s Post

Here's your content writing tip of the day! #2of20 #RileyWrites  Writing great content is like giving someone a gift.  Let's pretend it's your BEST friend's birthday next week.  You could give them a gift card. Always a safe option. You probably even have one that you can re-gift. (Like that obsolete iTunes gift card.) [If you're a good friend], you're probably thinking, "Nah, that's too impersonal. I don't want them to think I FORGOT their birthday."  Why? Because gift cards are generic. You can give anyone a gift card. You need to choose a gift based on their personality. What do they like? What do they need? What are they dreaming of? Just as you would avoid giving a generic gift to your best friend—you should refrain from publishing generic content. Great content is produced with a specific audience in mind. One effective way to define your audience is by creating a buyer persona. A buyer persona details things like your target reader's education level, career, family, and personality.  Always define your audience. Empathizing and relating to your ideal reader is at the heart of effective writing. No one wants an impersonal gift (or piece of content). > I am sharing 20 content writing tips through 12/29. Follow for more! Compilation article in comments.