Explore the criticality of sales and marketing synergy with Meenu Bagla (Chief Marketing Officer - Cyient) in this insightful excerpt from the CMO Virtual Panel premiering in a week's time! Meenu unveils the significance of a dynamic partnership between sales and marketing, emphasizing their potential as best allies across the business landscape and talks about the strategic balance between marketing's ‘drone view' of market intelligence, complemented by sales as the frontline force for enterprise buying. We discover the power of leveraging online signals to seamlessly transition from epiphany to intimacy in conversations with key customers, something Meenu coins as the ‘#SignalstoSourcing’ approach! Finally, she underscores the CMO's crucial role in maintaining a delicate equilibrium, navigating between market-leading leading activities like #thoughtleadership and market shaping ones focused majorly on #demandcreation in the present! Register for the LIVE LINKEDIN EVENT here and be notified when the panel premieres on 28th of February at 8 PM IST | 9.30 AM EST - https://lnkd.in/dFJ9P9AS Explore the Panel in-depth: https://lnkd.in/d7xDcbwH 📊💡 #CMOPanel #DemandGeneration #MarketingStrategy #TechInnovation #B2BMarketing
