Only 5 days till the premiere of the #CMOVirtualPanel – 'Exploring #DemandEffectiveness Vs #DemandEfficiency!’ Catch a tiny glimpse of the unique perspectives shared by Poornima Couto (CMO & Global Head – Market Making at SLK), delving into the impact of new-age marketing on driving organisational growth!
Poornima explores the establishment of a unique "market-making" division under the CMO's purview and how it strategically positions marketing as a crucial #growthdriver, emphasizing its role in expanding the #customerbase and targeting #newmarkets.
She chronicles how a CMO's responsibilities in today’s ever-expanding digital landscape, extend beyond traditional marketing functions, acting as a unifier in collaboration with a host of personnel, spanning service experts, delivery teams, and sales, with the pivotal role now involving conduction of research studies, identification of untapped market needs, exploration of potential white spaces, and orchestration of bespoke bundled offerings.
The approach ensures readiness for market entry and execution, making the CMO's involvement integral across all organisational functions, ultimately contributing to #geographicexpansion and overall #marketmaking success.
Catch the entire 45 minute panel on 28th February!
Register for the LIVE LINKEDIN EVENT here and be notified when the panel premieres at 8 PM IST | 9.30 AM EST - https://lnkd.in/dFJ9P9AS
Explore the Panel in-depth: https://lnkd.in/d7xDcbwH
📊💡 #CMOPanel#DemandGeneration#MarketingStrategy#TechInnovation#B2BMarketing
The very fact that, you know, in my organization we've created a unit called market making and the very fact that the CEO felt that this should lie, you know, with the CMO and not any other function itself, says that there is a direct correlation of how marketing becomes a growth driver for the organization. And therefore has all the abilities to get us there, to get the organization there and really expand on our current customer base and our target market now. But to do that and the way I would see it is market making is the larger umbrella and marketing would be one of the key channels that would help you get there, right. So you would have different other things like you know what are the kind of research you need to do to see are you, are you playing in the right space or is it a saturated market, are we? Really tapping into the right needs of the customers or is there some untapped need that people have overlooked? What are the white spaces we can go after? What are the services, you know, bundled offerings that we can take to market. So which means the CMOS role then becomes one of a unifier. So you work with, you know services experts, you work, you work with even the delivery organization to see are we ready to go to that market, Will you be able to, if I get a deal, will you be able to give people there and put people there, I mean are we ready for things like that so. So the CMOS role then becomes something that cuts across all functions. You work with sales, you work with, you know, your hunting teams. You work very, very closely with the CEO to understand where do we want to grow and how do we wanna do it. And therefore geographic expansion becomes a huge aspect of your market making abilities.
