AUDI AG’s Post

📌 Check the comments section for the full News link. 🌟 Driving the Future: Audi's Milestone in China's EV Revolution 🌟 A new era begins as Audi FAW NEV Co., Ltd. 奥迪一汽 Company starts production of fully electric models at its state-of-the-art facility in Changchun, China! 🏭⚡ This landmark moment is not just a testament to AUDI AG’s commitment to electrification but also its dedication to delivering market-specific innovations tailored to the unique demands of the Chinese market. 💡 Key Highlights: 🔹 The Audi Q6L e-tron—China’s first Premium Platform Electric (PPE)-based EV—is redefining performance, range, and design standards. Its longer wheelbase and exclusive features cater specifically to Chinese consumers. 🔹 The Audi Q6L Sportback e-tron combines SUV robustness with a sporty coupé-like silhouette. 🔹 A China-specific Audi A6 e-tron will soon join the lineup, reinforcing Audi’s local portfolio. 🔹 The plant’s eco-friendly, fully integrated production processes include battery assembly, setting new benchmarks across Audi’s global network. 🎙️ Gernot Döllner, CEO of AUDI AG, emphasized: "With the start of production, we uphold our commitment to China and take a significant step forward in our electrification strategy. The models produced here will play a crucial role in strengthening our position in this key market." The facility, built in partnership with FAW, brings 3,000 new jobs, boasts a planned annual production capacity of over 150,000 vehicles, and integrates the entire automotive value chain. 🎉 Kudos to Audi and its partners for advancing the future of mobility in China. This milestone is a powerful reminder of the impact of localized innovation and the drive toward a sustainable, electric future. 🌏 What’s your take on this electrifying milestone? Share your thoughts in the comments! Tagging Key People - Gerd Walker #Audi #EV #ElectricVehicles #Sustainability #AutomotiveInnovation #ChinaEVMarket #PPEPlatform #AudiQ6L #FutureOfMobility #LocalizedProduction #CleanTech #Innovation #GreenEnergy #AutomotiveExcellence

“We must develop, build, and sell cars differently today than we did 20 years ago - that is the only way we can stay competitive. We are REJUVENATING our product portfolio.” Gernot Dollner, Audi CEO The company is currently repositioning itself in China with the new AUDI brand – written in capital letters – and with a new factory for electric cars exclusively for the Chinese market.

“Audi is setting up for the future in China. To this end, the company is launching its first new brand alongside the Audi E concept: AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand. Based in and tailored for China, brand and car represent the best of both worlds – unmistakable Audi DNA meets China innovations. The AUDI E concept perfectly shows how an automobile can exceed Chinese users’ expectations. Gernot Döllner, Audi CEO: “By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments.”” China and western MNCs’ symbiotic relationship

Volkswagen Group's marque brand AUDI AG announced its plan to develop a new China-specific intelligent EV platform with its local partner Saic Motor Co., Ltd. Here is everything you need to know about the announcement. 🚘 "China Speed": Audi says the partnership with SIAC will shave 30% off the development time it normally takes to build a new platform. The company plans to release the first of three models based on its new "Advanced Digitized Platform" in 2025. The focus will initially be on the class B and C vehicle segments which include sedans and SUVs. 🔄 Synergies: "We have a clear and common goal: to combine the best of our two companies to the full advantage of our Chinese customers with Audi’s premium experience and SAIC’s innovation speed in China,” Audi CEO Gernot Döllner. Audi will be able to leverage its DNA of great interiors, body design, and drive feel, while SIAC will provide technology around the EV drive train and manufacturing; a match made in automotive heaven. Takeaways: For several decades, automotive technology has flowed from West to East. However, there is a new paradigm emerging, exemplified by the increasing desire of European and American automotive OEMs to partner with Chinese companies. Recent examples include VWs $700M USD investment in XPeng, and Stellantis $1.6B USD investment in Leapmotor. Both investments focused around leveraging affordable, software defines vehicle technology developed in China, and bringing it to overseas markets. #EV #china #batteries

lets discuss pros and cons about the new partnership between AUDI AG and SAIC : Audi, SAIC launch new brand 'AUDI', unveil concept car E concept: This article reports on the launch of a new brand by Audi and SAIC, as well as the unveiling of their first concept car. “Vorsprung durch Technik” recharged: Audi and SAIC further strengthen partnership: This article reports on a cooperation agreement between Audi and SAIC to jointly develop new models built on a China-specific platform. First Audi-SAIC-made electric car to enter market in 2025: This article reports that the first electric car developed jointly by Audi and SAIC will enter the Chinese market in 2025. These articles suggest that the partnership between Audi and SAIC is strong and that the two companies are working together to develop new and innovative products.

2024.11.07 AUDI AG is launching a new brand in China: “AUDI” introduces first concept car. AUDI AG is setting up for the future in China. To this end, the company is launching its first new brand alongside the Audi E concept: AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand. Based in and tailored for China, brand and car represent the best of both worlds – unmistakable Audi DNA meets China innovations. The AUDI E concept perfectly shows how an automobile can exceed Chinese users’ expectations. Gernot Döllner, Audi CEO: “By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments.” Read more here: https://lnkd.in/eXuCWZ9y

Let’s shift gears and talk about AUDI AG instead of Jaguar for a moment. AUDI AG’s iconic four rings, a symbol of unity and precision since the brand’s inception, are taking a back seat in China. Why? The German automaker is embracing a bold new identity to align with the tastes of younger, tech-driven Chinese consumers. In a surprising rebranding effort, AUDI AG is swapping its classic emblem for a sleeker, modernised look on its EV lineup. This is more than just a design change—it’s a statement. AUDI AG aims to dominate the world's largest EV market by blending cutting-edge technology, like advanced autonomous features, with aesthetics that resonate with a younger demographic. The strategy underscores Audi’s realisation that staying competitive in China's fast-evolving auto landscape requires a daring pivot, especially as domestic EV giants like BYD and global players like Tesla push boundaries The removal of the rings might feel like breaking tradition, but it’s a reminder that even the most iconic brands must evolve to stay relevant. #AudiRebrand #ElectricVehicles #Innovation #ChinaMarket #AudiTransformation #EVRevolution #FutureOfMobility #BrandEvolution #Sustainability #TechDriven

Can Mercedes, BMW, and Audi regain their dominance in China's rapidly evolving auto market? The latest future of luxury column for Jing Daily by our CEO Daniel André Langer dissects the challenges for incumbent carmakers posed by Gen Z's demand for digital innovation and electric vehicles. The massive challenges that the former undisputed automotive leaders are facing underlines the rapid shift in preferences of affluent clients. Get in touch with us to have your brand audited and to guide you through a strategy process to realign your brand with the next generation of luxury clients. #luxury #extremevaluecreation #daniellanger https://lnkd.in/dNnRxBxX

Read more: https://lnkd.in/gJZY_Nfg Audi has confirmed the closure of its Brussels factory in early 2025, marking the end of production for the Q8 E-Tron. The decision comes as the electric SUV is slated for discontinuation in February 2025, earlier than anticipated, due to lackluster sales. Future production of its successor will shift to plants in Mexico and China.

Audi Have Shocked the Internet 🚗 Audi has dropped its iconic four rings logo in China. A major shock to car lovers everywhere. For the first time in decades, Audi showcased a new electric sportback in Shanghai without the familiar rings. Instead, it just said ‘AUDI’ in all caps on the front. Why the change? This new design is part of Audi’s push to attract younger drivers in China, the world’s biggest car market. But not everyone’s a fan. Social media is buzzing with confusion and criticism. Some say it’s a “bad move”. Others call it “confusing branding.” This is part of Audi’s effort to co-develop electric vehicles with Chinese automaker SAIC to win back market share. The goal? To compete with local electric carmakers like Nio and Xpeng, who are already outpacing Audi’s sales. The average age of premium EV customers in China? Just 30 to 35 years old. A big shift from the global average of 55. What do you think of Audi’s bold move?  Share your thoughts below! 👇 #Audi #Rebranding #ElectricVehicles #China #EV #LuxuryCars #Automotive