LinkedIn Pages are a platform for organizations to post industry updates, job opportunities, information about life at their organization, and much more. Pages can be used by admins and followers when signed in to LinkedIn.com on desktop and mobile devices.
Admins
As an admin of a Page, you can access the features below depending on the type of admin access you have.
| Admin feature | Benefit |
|---|---|
| Admin view (Page admin) | Manage Page components directly from your Page. |
| Admin view (paid media admin) | Interact with a Page through leads, analytics, and ads. |
| Post, edit, and sponsor posts | Engage with your followers to create community. |
| Edit Page information | Maintain an accurate brand presence. |
| View Page analytics | Analyze how followers and employees are interacting with your brand and content. |
| Create Showcase and Product Pages | Exhibit your organization's brand, business units, initiatives, and products. |
| Manage Life Pages | Maintain an accurate portrayal of company culture and available jobs. |
| Post job opportunities | Provide available role insight for your followers. |
| View leads from Lead Gen Forms | View leads submitted with member contact and profile information. |
| View Landing Pages leads and analytics | Keep a pulse on candidates who’ve indicated interest from your Landing Page. |
| Create Sponsored Content ads | Boost a post to members’ feeds in your target audience. |
| Enable My Company tab | Let employees of an organization view coworker milestones, view stock information, engage with trending coworker posts and company recommended content, and connect with other employees. |
| Receive messages from members | Enable the messaging button to allow members to send messages to your Page. Messaging is currently only available for certain Pages, and will gradually be made available to all Pages. |
Members
LinkedIn.com members can follow organizations to gain access to the features below.
| Follower feature | Benefit |
|---|---|
| Posts in your homepage feed | View and engage with content posted such as product releases and industry news. |
| View employees | Engage with current employees to build your network and get an inside look at the organization. |
| Affiliated, Showcase, and Product Pages | Discover and explore related organizations, brands, business units, initiatives, and products. |
| Jobs tab | Explore available job opportunities. |
| Life tab (optional) | A look into an organization’s culture. |
| Alumni (Pages for schools) | Explore information about their alumni such as location, skills, and occupation. |
| Additional insights (Premium members) | Gain an understanding of headcount growth and allocation, notable alumni, and total job openings. |
| Message a Page | If a Page has messaging enabled, send a message to the admins of the Page. |
| Stock Ticker | When a company trades on the NYSE and NASDAQ exchange it will show a stock ticker on their Page. |
Related tasks
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