Art Director :: Designer :: Photographer :: Maker

Raleigh, North Carolina, United States Contact Info
859 followers 500+ connections

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About

Design • UX • Photography • Sew • Organize • Think • Make

Activity

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Experience

  • McKinney

    McKinney

    16 years 1 month

    • McKinney Graphic

      Art Director

      McKinney

      - 1 year 5 months

      Durham, North Carolina, United States

      My primary role as an art director at McKinney was to oversee the visual aspects of advertising campaigns. I played a pivotal role in translating creative ideas into visually compelling ads that resonate with the target audience and achieve the client's marketing objectives. This involved several key responsibilities:

      Creative Direction: I collaborate with copywriters, designers, strategists, and other creative professionals to develop visual concepts and campaigns that align with the…

      My primary role as an art director at McKinney was to oversee the visual aspects of advertising campaigns. I played a pivotal role in translating creative ideas into visually compelling ads that resonate with the target audience and achieve the client's marketing objectives. This involved several key responsibilities:

      Creative Direction: I collaborate with copywriters, designers, strategists, and other creative professionals to develop visual concepts and campaigns that align with the client's objectives and the agency's creative strategy.

      Visual Design: I'm responsible for the overall visual style and design of individual campaigns, ensuring that they are visually appealing, engaging, and effective in conveying the intended message to the target audience. This includes tv, digital, social, and OOH.

      Client Interaction: I participate in client meetings and presentations to discuss creative concepts, present visual mock-ups, and address any feedback or revisions.

      Project Management Alignment: I work closely with PMs to manage timelines, budgets, and resources for multiple projects simultaneously, ensuring that deadlines are met and that the creative vision is executed effectively.

      Trend Awareness: Staying current with design trends, technology advancements, and cultural influences is crucial for art directors to maintain the relevance and impact of their work.

      Project Oversight through Completion: I work closely with production partners providing guidance and feedback to ensure that their work meets the agency's standards and client expectations. This includes attention to detail on social and tv specs, color grading for tv and OLV, as well as sound and frame editing.

    • McKinney Graphic

      Graphic Designer

      McKinney

      - 1 year 11 months

      As a designer I play a crucial role in creating visually compelling and effective marketing materials. I collaborate closely with copywriters and art directors to translate creative concepts into impactful designs. My expertise in typography, color theory, and layout ensures that advertisements are both aesthetically pleasing and communicative. Ultimately, I contribute to the agency's ability to convey brand messages clearly and attractively across various media platforms.

    • McKinney Graphic

      Senior Studio Artist

      McKinney

      - 7 years 1 month

      As senior studio artist, I perfect and protect the integrity of the work by providing quality assurance for all agency creative in an efficient and precise manner. Working smoothly within a tight deadline is a must, as well as constantly looking for ways to improve studio process. I design for both print and digital giving particular attentive to UX and UI. I am also agency photographer, presentation designer, as well as fluid transitions into the role of art director. I also create…

      As senior studio artist, I perfect and protect the integrity of the work by providing quality assurance for all agency creative in an efficient and precise manner. Working smoothly within a tight deadline is a must, as well as constantly looking for ways to improve studio process. I design for both print and digital giving particular attentive to UX and UI. I am also agency photographer, presentation designer, as well as fluid transitions into the role of art director. I also create multidimensional pieces including books, signage, place cards, giant doughnuts, marionettes, paper agave sculptures, anything fabric related, and anything that can be dreamed up to complete an idea or experience for our clients.

    • McKinney Graphic

      Studio Artist

      McKinney

      - 5 years 11 months

      As a studio artist I mainly work between the production and creative departments. Generally I am given an idea or sketch and I bring that to life and/or outfit it all the necessary forms of communication. I design for print, web and pitch work. Most recently, I art directed the Roaming Gnome Travelocity commercials.
      Clients:
      Travelocity
      Qwest
      Sherwinn Williams
      Bonterra
      Chambord
      Finlandia
      Nike
      Virgin Mobile
      Virgin Atlantic
      Nasdaq

  • Graphic Designer

    Anoroc

    - 4 years 5 months

  • Appalachian State University Graphic

    Creative Services

    Appalachian State University

    - 11 months

Education

Volunteer Experience

  • SPARKcon Graphic

    Volunteer Designer

    SPARKcon

    - Present 8 years 4 months

    Arts and Culture

    I made signs for the porta pottis in support of the appeal of HB2.

  • CreativeMornings Graphic

    Lead Designer

    CreativeMornings

    - Present 8 years 3 months

    Arts and Culture

    I create all monthly social posts as well as signage, photography, haul chairs and serve coffee.

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