About
Articles by Caio
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Key trends for the food industry
Key trends for the food industry
The consumer market is an ever-changing environment, and the trends and consumer demands that we see nowadays weren’t…
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Plant-Based products, and how they’re changing the Food Market all around the world
Plant-Based products, and how they’re changing the Food Market all around the world
A new market movement coming up It’s becoming more and more common to know someone transitioning (fully or partially)…
Contributions
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How can you ensure that your food innovation is socially responsible?
Not only the foods themselves, but the purchasing habits and channels through which they buy, are all critical to understand your target market. In locations like Central America, for example, smaller retain chains are the key, where buying decisions are made throughout the week, and ticket size is smaller. Places like Brazil or Argentina, given the culture of inflation, population buys large amounts each time (the "monthly purchase"), and in other places such as China or the US, consumers leverage the internet, meaning that packaging, communication and marketing are more important than any other aspect to increase penetration.
Activity
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Mais um ano incrível pra esse time que não recua diante de nenhum desafio! Mais dois troféus Lupa de Ouro em Dados e Digital para a MSD Brasil - já…
Mais um ano incrível pra esse time que não recua diante de nenhum desafio! Mais dois troféus Lupa de Ouro em Dados e Digital para a MSD Brasil - já…
Liked by Caio Malufe
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𝐖𝐡𝐚𝐭 𝐭𝐨 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐌𝐮𝐬𝐤 No, this is not a typo or a Freudian slip. Elon Musk may one day become US…
𝐖𝐡𝐚𝐭 𝐭𝐨 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐌𝐮𝐬𝐤 No, this is not a typo or a Freudian slip. Elon Musk may one day become US…
Liked by Caio Malufe
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Nothing short of amusing! A combination of immigrant founder humor, personal anecdotes with entertainment value and a true testimony to Unshackled…
Nothing short of amusing! A combination of immigrant founder humor, personal anecdotes with entertainment value and a true testimony to Unshackled…
Liked by Caio Malufe
Experience & Education
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4-Evergone Pest Control
View Caio’s full experience
See their title, tenure and more.
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Volunteer Experience
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Volunteer Business Strategy Advisor
Partners in Food Solutions
- 2 years 3 months
Economic Empowerment
Partners in Food Solutions is an independent nonprofit organization working to strengthen food security, improve nutrition and increase economic development across Africa by expanding and increasing the competitiveness of the food processing sector. They link corporate volunteers from a consortium of world-class food companies with promising entrepreneurs in ten African countries.
Courses
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Business Analysis and Valuation
Harvard University - U.S.
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Entrepreneurship
ILSC - Vancouver, Canada
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Innovation and Product Development: MIT's Approach to Design Thinking
MIT - Boston, U.S.
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Marketing and Product Development
ILSC - Vancouver, Canada
Honors & Awards
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Class Valedictorian (Class of Dec/2010)
Fundação Getulio Vargas
Representing over 200 students - speech together with (i) former Brazilian Central Bank President Henrique Meirelles and (ii) founder of EAESP-FGV Professor Angarita
Languages
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Portuguese
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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French
Limited working proficiency
Recommendations received
5 people have recommended Caio
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