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About

Elay Cohen is a recognized leader in B2B software sales and founder of SalesHood, a…

Articles by Elay

  • We Are Enablement MULTIPLIERS
    Mar 10, 2018

    We Are Enablement MULTIPLIERS

    The words "Enablement Multipliers" ignite images of connectors, knowledge makers, hard workers, doers, visionaries…

    5 Comments
  • Always Be Curious With Sales Training On Demand By Barry Rhein
    Mar 2, 2017

    Always Be Curious With Sales Training On Demand By Barry Rhein

    Barry Rhein is a good friend, advisor, and mentor. He also happens to be the master of sales training.

    8 Comments
  • 30 60 90 Sales Onboarding
    Feb 4, 2017

    30 60 90 Sales Onboarding

    Getting sales teams up to speed and productive faster is hard work. For some B2B companies, it takes over a year for…

    4 Comments
  • Product Managers Rock
    Jan 21, 2017

    Product Managers Rock

    My first job in San Francisco was a Product Manager role, moving to Silicon Valley from Toronto in 1999. I always loved…

    4 Comments
  • Sales Productivity Best Of 2016
    Jan 7, 2017

    Sales Productivity Best Of 2016

    2016 goes down as the year next generation sales productivity became more mainstream for sales, marketing, and customer…

    5 Comments
  • Mutual Plans, Win Rates & Deal Certainty
    Dec 11, 2016

    Mutual Plans, Win Rates & Deal Certainty

    When we use mutual plans in our sales pursuits to sell with champions and to validate next steps with economic buyers…

    6 Comments
  • Get Teams On Message Faster
    Dec 1, 2016

    Get Teams On Message Faster

    How is your marketing department doing with that updated corporate pitch that’s set to be released at the beginning of…

    3 Comments
  • Product Managers & Sales Working Together
    Nov 12, 2016

    Product Managers & Sales Working Together

    When I first moved to San Francisco I was hired as a Product Manager. I spent my early years in Silicon Valley working…

    8 Comments
  • 5 Steps To Onboard Salespeople Faster
    Nov 10, 2016

    5 Steps To Onboard Salespeople Faster

    Over the years, my teams and I have trained and certified tens of thousands of salespeople. This includes the six years…

    8 Comments
  • Avoid These 15 SKO Mistakes
    Oct 30, 2016

    Avoid These 15 SKO Mistakes

    I always appreciate when folks share lessons learned from mistakes. Here are some of my personal sales kick off (SKO)…

    7 Comments
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Experience & Education

  • SalesHood

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Publications

  • Enablement Mastery

    GreenLeaf Publishers

    See publication

  • How Winning Sales Managers Inspire Sales Teams to Succeed

    GreenLeaf Book Group

    Elay Cohen created and executed the sales productivity programs that accelerated salesforce.com's growth to a $3-billion-plus enterprise. It became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning…

    Elay Cohen created and executed the sales productivity programs that accelerated salesforce.com's growth to a $3-billion-plus enterprise. It became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world- class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.

    See publication

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • Hebrew

    Limited working proficiency

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