Justin Keller

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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I recently took part in a panel hosted by Dan McGaw, where myself and other Marketing and RevOps leaders to discuss building successful go-to-market strategies. Interestingly enough, much of our discussion veered toward how assumptions can easily derail the best laid plans. From misinterpreting metrics, to skipping what’s often the most simple solution (asking customers directly), we broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from myself, Dan, Nina Wooten, and Kayvan Dastgheib-Beheshti here: https://lnkd.in/eA_dNNWH #twilio #Segment

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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One of the best parts of being a marketer is understanding what your audience is trying to solve, prioritize and help them get there To do this, we partnered with Tom Fishburne aka the Marketoonist to understand how people are thinking about cross channel marketing in 2025 via a 4 min survey. The first 100 respondents a $50 dollar gift card, along with a copy of the report when we launch it early next year! Take the survey here: https://lnkd.in/gjeYPd6v

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Revenue Leak is a $2 Trillion silent killer. Every year, revenue teams lose hard-earned dollars to hidden leaks. The source? - Inefficient processes - Errant forecasts - Misaligned teams To equip revenue leaders to shut down leaks, Clari launched the 2024 Revenue Leak Report. This report features input from 420 revenue professionals across IT/Technology, retail, financial services, and more. Find out:  - Why 61% of companies missed their 2023 revenue target - Where revenue teams are investing their tech dollars  - How 26% annual Revenue Leak impacts your bottom line - And much more Grab your copy of the Revenue Leak Report and start shutting down leaks today: https://lnkd.in/g2qqVVhD 

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Cloudinary CRO Allison Metcalfe joins the GTM Podcast from GTMnow to share a variety of insights on building a great SaaS business: from customer stories as an incredibly powerful growth lever to balancing product led with enterprise sales motions. Give it a listen: https://okt.to/x2YpUj

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📽 Our latest show launch of The Marchitect on The Compete Network isn’t just cool (but it is that), it also connects directly to our GTM objectives at Klue, here’s how: 👇🏼 ✅ Aligns to two of our marketing objectives 👉 category leadership & increasing executive engagement. 👯 Builds an audience with a key persona 👉 executive engagement became more critical than ever last year (I’m sure you can relate). Building awareness and engagement among CMOs & VP PMMs helps to support many other programs across our mktg, sales and CS teams. 👩‍🎓 Connects to a core pillar of our marketing programs, Education 👉 Providing value through helpful education has been the most successful path to revenue for many years. Extending this to a more senior audience connects directly to a proven approach. 🧠 Big brains build brand affinity 👉 Rowan Noronha, Morgan J Ingram and the guests we’ve pulled together for this season are hands down some of the best minds in the game right now. Our strategy is to work with the best creators in the world of competing, and on that front, these two really bring the heat 🔥🔥🔥 If you want to maintain trust with your exec & board (and therefore your budget 💰 ), it’s critically important that your media development isn’t just for fun; but it connects to outcomes. When we’re looking at show investments, an idea needs to connect to one of the three purposes: a) growing our audience, b) converting that audience, c) educating that audience to develop more successful customers. Excited to get this series off the ground - tune in for our first live episode May 14! 🤩

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Many thanks to Kelly Hopping and Demandbase for inviting me to the podcast! Kelly asks super thoughtful questions and she was a lot of fun to talk to about marketing leadership at different growth phases. Be sure to put NextGen CMO on your go-to list for podcasts, and have a listen to our conversation. Link in comments. #b2bmarketing

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Hey - B2B marketers, here's a crazy thing... Apparently, marketing budgets are down (shocker!), but media-buying budgets are flat to up. Think about that for a second - this implies the portion of marketing spend that goes to the least attributable element of the plan (advertising) is up robustly. For those of us in the smaller end of B2B, this probably rings a little hollow, as the pressure to identify the financial impact of every dollar spent does not seem to me to have loosened at all. BUT! Maybe those big media spenders are onto something. Maybe building brand through programs you can't track through Hubspot/Marketo/Salesforce/etc bring a value that needs to be surfaced through data aggregation rather than UTMs. Something to think about - let me know your thoughts! https://lnkd.in/gxdVg43X

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Pipeline marketing drives your revenue 🚀 and marketing isn’t just about leads 🤯 Thankfully, I get to work with folks like Lucas and his Corporate Marketing team here at Highspot who know how to use their channels to drive real revenue impact - and I learn from them every day! Today, he's dropping knowledge about strategic marketing to help you get a better understanding of this intricate machine ⚙   Learn more 👇 https://hghspot.co/3zfzltT

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Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

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Unproductive meetings and conversations are not fun, but this video is funny. With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

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"The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do). Average marketing budgets have fallen to 7.7% of overall company revenue in 2024, down from 9.1% in 2023, according to Gartner’s latest annual CMO Spend Survey. CMOs are living in an era of less." This article by Gene De Libero, CCXP caught my attention because it captured data around feelings I've had as I chat with various folks across the industry who have seen cutbacks across the board. This leads to a focus on customer retention and expansion, or chasing "differentiators" that come up in the tech hype cycle (hello again AI, and don't forget Crypto). Of the strategies outlined in here, I personally favour the education and thought leadership approach, but overall there's a strong play here in the strategies for composability and the ability to "add on" to the stack you already have.

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A lot of marketing teams struggle to maintain their originality and memorable viewpoint as their company moves upmarket. Enterprise buyers demand a different tone and voice, yes, but you shouldn't start to sound like everyone else. So how do you write great copy as you move up market? It should stand out and be memorable (don't be afraid of humor) It should communicate value to your buyers It should differentiate from existing solutions #marketing #SaaS #startups #strategy

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Here's an often-overlooked acceleration hack for content leaders: Spend the time to give good feedback, with clarity. Feedback can either expedite the next rev by empowering your team to take action or send them on a wild goose chase trying desperately to interpret your guidance, slowing down the process and creating chaos and confusion. An extra 5 mins spent can save hours or days of swirling. (Trust me, I've been there, staring at a poorly worded or nebulous response to a piece of content that leaves me scraping the barrel for clarity and next steps.) Not all feedback is created equal. Here's how I think about giving feedback to accelerate work across the team: Level 1: In-Line Edits with Track Changes ✅ Pros: Quick 🔴 Cons: Very little amount of knowledge transfer 👉 When I use: Minor edits, just get it done Level 2: Comments ✅ Pros: Quick + ability to add more context to edits for some knowledge transfer to make future project faster 🔴 Cons: Comments can be misunderstood without precise and specific writing 👉 When I use: Minor knowledge transfer or additional context needed Level 3: Loom Video (my personal favorite method) ✅ Pros: Relatively quick (< 5-10 mins), much better ability to explain complex concepts and provide clarity/context 🔴 Cons: Takes a little more time and effort 👉 When I use: Need to explain detailed instructions or complex feedback Level 4: In-person or Zoom meeting ✅ Pros: Highest fidelity of explanation and ability to provide clarity in real-time 🔴 Cons: Takes the most time and requires scheduling a meeting 👉 When I use: If the possibility of misunderstanding is high or I need more context before giving feedback The best feedback empowers your team to move forward with confidence. The worst feedback creates chaos and confusion. Choose wisely.

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You want to be a great RevOps leader? If you’re not data-driven, you’re flying blind. Data isn’t just numbers it’s the damn roadmap to success. It’s not about dashboards for the sake of dashboards. It’s about using insights to: 🤝 Show sales where to double down. ✅ Make marketing actually measurable. ➡️ Help CS crush churn and grow accounts. The real magic? Aligning it all to business goals. Everything else? You can't Call It RevOps without data. 🧏 Listen to the full conversation here: https://lnkd.in/gvTnihpR #RevOps #DataDriven #RevOpsLeadership #Leadership

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Cluster Analysis - Sound big and complex? It doesn't have to be. Learn how you can use it to increase conversions and reduce marketing spend at the same time! - https://lnkd.in/gsR9nJmR

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🚀🔥 A new episode of RevTech just dropped with Superglue’s CEO, Rob Rebholz! Superglue is setting the standard for partner #automation, helping teams unlock more #revenue potential and bring real impact to #partnerships! In this episode, we dig into topics crucial for today’s growth-minded teams: 🤝 1️⃣ Strategies for seamless collaboration with sales & rev ops 💥 2️⃣ Proving partnership ROI in a way that resonates with execs 💼 3️⃣ Embracing automation as an amplifier in partner management 🤖 Recap Blog below and check out the whole episode here: https://lnkd.in/eqtvsQSy

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I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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